Currently the economy is not encouraging for small business owners. We have to make every dollar count. Wendy Kenny’s book How to Build Buzz for Your Biz: Tap Into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business will be an invaluable tool for most small business owners. She offers common sense and economical ways to promote your business. She brings her expertise to this tool. This book reads much like a work book. She provides the questions and places for you to answer them.
She begins her book by helping you develop a marketing plan that will work for you. No one can be everything to everyone. You must define who you are trying to reach. The next step is how to reach them. What works for some generations will not work for others.
The next step is to effectively utilize social networks. I liked many of the suggestions: have a contest, create a holiday, and think out of the box. What will generate attention, enthusiasm and interest in your business?
The appendix is filled with important websites, monitoring resources, blogging platforms, business directories, and press release sites.
Kenny presents readers with a well organized, common sense, easy to read and understand book to assist in building a business plan. I am already looking at ways to adopt this toward church growth. Well done MS Kenny.
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