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Reviewed by Asher Syed for Readers' Favorite
Possibly one of the best descriptors of the self-help entrepreneurial book Business Start Up: Everything You Need to Know by Ted Courtenay can be found in chapter twenty: “A company is only as strong as its weakest link, and if that link is weak, the entire company suffers.” Here Courtenay addresses teamwork but also poses the question as to whether, as a small business owner, are you your own weakest link. While it might be difficult to admit, the success or failure of a company has more to do with its leadership than anything else. In a well-rounded book that balances the foundational basics of starting a business with the advanced, below-the-surface facts that are usually only learned through trial and error, Courtenay holds the hand of small business owners with big dreams to provide the best chance of turning those ideas into reality.
My slush pile of books for business owners runneth over, but from the introduction alone it was obvious that Business Start Up by Ted Courtenay was different. What a business offers or sells has changed as technology and the means of communication have advanced, but the fundamentals of what customers and clients expect and what employees and contractors deserve have not. I liked the way Courtenay provides scenario guidelines for various business models. I think that the overview of raising capital will be extremely useful for start-ups right now when the economy is barely propped up on crutches. This guide has depth while still being easy to read and without tossing aside accessibility. Nobody can predict with any certainty whether a start-up will be successful but Courtenay's book should be required reading if you are considering going rogue and working for yourself.