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Reviewed by Courtnee Turner Hoyle for Readers' Favorite
Memorable, Profitable, Virtual: How to Run Virtual Conferences, Conventions, and Trade Shows That Create Meaning, Value, and Lasting Connections is a guide written by Elias Puurunen, the founder of Tractus Events. After years of experience attending and running audio-visual support for in-person events, Puurunen noticed a shift to virtual experiences. The author has discovered uneasiness among event organizers as more people joined virtually, so he addresses their apprehensions by soothing concerns about budgets, agendas, time zone difficulties, content, networking, tech support, ticketing systems, necessary equipment, and program awareness, while also tackling ways to make sure the speakers reflect the effort you put into the event.
Elias Puurunen discusses the best and worst in-person and virtual experiences he has witnessed, outlining the benefits and challenges. Puurunen has a futuristic perspective with his audiences’ concerns in mind as he touches on artificial intelligence and dwindling attention spans before he shows how to provide better experiences and connections with the current technology. The author debunks arguments against virtual venues, offering a fresh look at the potential for successful events. With a focus on quality, he provides readers with everything they need to know to manage a successful online event, like tips on what attendees appreciate and ways to keep them engaged. He also encourages readers to contact Tractus Events if they want their event professionally tailored to their needs. Puurunen invests in his readers’ success by extending free agenda and communications templates. Memorable, Profitable, Virtual delivers on every point listed in the title and is a great selection for readers who are ready to invest in rewarding virtual events.
