Selling for Non-Selling Professionals©

Learn Basic, Proven and Results Oriented Sales Skills, Methods and Techniques to Get Clients Consistently with No Prior Sales Background and Increase Revenue

Non-Fiction - Business/Finance
153 Pages
Reviewed on 01/04/2023
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Author Biography

Oreste "Rusty" D'Aversa has over twenty-five years’ experience in sales. He has sold and worked with large companies as well as small-to-medium sized companies and entrepreneurs in all phases of the marketing and sales process. He is the Owner of Metropolitan Small Business Coaching LLC, working with Solopreneurs, Entrepreneurs, Small Businesses and Technology Companies as a: Business Consultant, Business Coach and Business Trainer.

He is also an Instructor with the State University at New York (SUNY), and a Speaker to Corporations, Business Associations and Academia. He has appeared on radio and television on a range of related topics. From selling complex technical solutions to selling basic products and services, Business-to- Business (B2B) or Business-to-Consumer (B2C), he can adapt his sales methodologies and deliver proven sales techniques that can be duplicated by his clients ensuring their success to close more business in a shorter amount of time!

    Book Review

Reviewed by Courtnee Turner Hoyle for Readers' Favorite

Selling for Non-Selling Professionals© is a business guide by Oreste J. D'Aversa, which explains marketing from its foundation and builds upon it, detailing the process in an easy-to-read format. The types of selling are discussed, such as person-to-person, and the author covers topics like social media and promotional techniques. Business terms are defined, and preparation and business skills are addressed, detailing essential tools and providing credible references. The author provides sections for notes, and the exercises relate directly to the business material that precedes them, giving the reader a means of reflection.

Not only does Oreste J. D'Aversa deliver a step-by-step guide to bring buyers to your business, but also gives examples from his successful enterprise to guide the reader. D’Aversa uses his own “marketing toolbox” to develop strategies that will assist his readers, giving them valuable advice. Although he approaches marketing from a business consulting perspective, the information is easily digestible and can be used as a refresher course for struggling business professionals or individuals who seek to make their small businesses sustainable. Selling for Non-Selling Professionals© would be an informative read in a business context, and the professional reference section at libraries would benefit by offering it to the public. This book gives the reader an important jump-start to manage their business effectively. D’Aversa’s success can be measured by his achievements and the flourishing companies of his clients.

Pikasho Deka

Sales and marketing are two of the most significant aspects that can determine the success or failure of any given business. With over twenty-five years of experience in sales, selling computer software, technology, and other professional services, working with global giants such as IBM, American Express, Bank of New York, and British Airways, business consultant, coach, and trainer Oreste J. D'Aversa offers readers with little to no experience in sales some fundamental tools to help them sell their products and find success in their business endeavors. Selling for Non-Selling Professionals© is a must-read for anyone seeking to hone their sales and marketing skills and achieve their financial goals. In this book, D'Aversa provides exercises, shares in-depth knowledge about the dos and don'ts of sales, and gives specific insights on improving problem-solving skills.

Selling is both an art and a science and Oreste J. D'Aversa utilizes his decades of experience to showcase that through Selling for Non-Selling Professionals©. If you're a budding entrepreneur or someone working in the sales or marketing sector, this is a book you do not want to miss out on. D'Aversa covers every aspect of sales, including showing how to present your marketing offer, preparing a marketing and sales plan, and advising how to use different social media platforms and other ways one can promote a product. The book also contains helpful information on how to handle objections or close a sale. I found this to be an illuminating read and recommend it highly to anyone in the sales or marketing sector.

Joe Wisinski

Selling for Non-Selling Professionals© targets salespeople and aspiring salespeople. Oreste J. D’Aversa owns a small consulting service business. He has more than 25 years of experience in sales. D’Aversa knows many people dislike selling but recognizes it is critical to all business endeavors. He provides exercises for readers to complete, so they can immediately apply the principles covered to their situation. The book ends with a list of small business resources, including a description of each and their Internet address.

Selling for Non-Selling Professionals© provides extraordinary value for all salespeople, whether new to or experienced in sales. Oreste J. D’Aversa explains his principles in short, easy-to-understand paragraphs, which make it fun to learn about selling. I found the exercises especially useful because they help cement what readers are learning and apply their new knowledge to their lives. Readers do not have to be salespeople to find this book beneficial. The principles that D’Aversa covers apply to all aspects of human endeavors, valuable to everyone, whether in sales or not. I recommend this book to anyone who wants to increase their sales skills or learn how to market themselves, their product, or their services.