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Reviewed by Maria Victoria Beltran for Readers' Favorite
The Creativity Factor: Using the Power of the Outdoors to Spark Successful Innovation is an inspiring business guide by Garry Pratt. The book consists of six chapters with titles like Creativity Isn’t Magic, Breakout of the Bored’room, and Take It Outside – Introducing Outside Thinking. The rest of the book consists of academic research, interviews, anecdotes, opinions, and actual experiences. Starting with the premise that creativity is not some kind of magic, but a skill that we can train and improve, the author presents a compelling case to go outdoors and set off on adventures to nurture your creativity. He then offers insights into how corporations can adapt themselves to the times and create an environment in an outdoor setting where creativity can be encouraged to make them flourish.
Garry Pratt’s The Creativity Factor is an informative read. Chapter one starts with a quote from Nietzsche that immediately grabbed my attention: “Sit as little as possible. Give no credence to any thought that was not born outdoors while moving about freely.” This is a book that exhorts readers to take their thinking outdoors to unlock their creativity. With experience gained over the years in both theory and practice, Pratt writes with unquestionable credibility. This is a gem of a book for start-ups that aspire to creatively claw their way into the customer base of large-scale corporations. The book discusses the science behind our natural creativity and reveals a simple way to free our creative side. Highly recommended.