The New Rules of the Road by Dan Kahn provides an indispensable guide for navigating the rapidly changing marketing landscape, focusing on the convergence of public relations, marketing, and technology. This book is a compelling mix of Kahn’s personal experiences, professional insights, and forward-looking strategies...

Advertising for Books by Dale L. Roberts is the third book in the Self-Publishing with Dale series which focuses on promoting and selling your book after publication. Now that you’ve made it through the first two books, teaching you the basics and advanced tips about...

Olivia F. Scott's 51 Brand Marketing Tips for Creators is a guide celebrating 15 years of Omerge Alliances’ marketing and event curation expertise. Designed for entrepreneurs and creative professionals, this book offers impactful tips to enhance brand presence and drive operational success. The book is...

AI That Sells by Anne Bonner aims to educate content creators on how they may use artificial intelligence tools to make their content more creative and optimize their Search Engine Optimization (SEO) strategy. The author elaborates on using AI tools such as ChatGPT to develop...

Dark Psychology and Manipulation by Dane Krauss is Book 6 of the Mind Improvement For Beginners series. It refers to the phenomenon in which people use motivation, social persuasion, manipulation, and coercion strategies to get what they want. This book includes discussions on wider...

In her book Delusional, Samantha Zink chronicles her journey from aspiring retail manager to CEO of Zink Talent, an influencer talent agency. Following her parents' divorce and a college internship, she shifted to public relations, building confidence and a network through roles at Michael Kors...

Marketing has become increasingly sophisticated in the prevailing highly competitive business environment. Allen Weiss and Debbie MacInnis set out to educate readers in The Brand Benefits Playbook. This book provides a useful framework to evaluate marketing strategy, with a particular emphasis on branding. The central...

Multifamily Apartment Syndications by Chris Roberts explores the advantages of investing in multifamily properties. These are properties that accommodate more than one family. Such properties offer advantages such as a path to passive wealth generation that bypasses the volatility of stock market movements. When starting,...

Personal branding is one of the key factors to success in today's hyper-competitive world. Brandon Birkmeyer, an advertising executive, entrepreneur, and podcaster, spent two decades in advertising, leading brand strategies at top agencies with many clients from Fortune 100 companies. In Front & Center Leadership,...

Elizabeth Chabe wrote The Giant's Ladder to assist scientists and engineers in marketing their work. Some of the concepts that Chabe writes about are understanding the market, creating a brand, developing a campaign, and deciding where to direct marketing messages. The book includes numerous examples,...