Empathy In Action

How to Deliver Great Customer Experiences at Scale
By Tony Bates, Dr. Natalie Petouhoff

Empathy in Action: How to Deliver Great Customer Experiences at Scale by Tony Bates and Dr. Natalie Petouhoff redefines empathy while showing how companies can use it to grow loyalty and build long-term relationships with customers and employees. The authors describe empathy in this context...

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Everyone Is An "Influencer"

Building A Brand By Engaging The People Who Matter Most
By Kelly Keenan

In Everyone Is An "Influencer," sub-titled Building A Brand By Engaging The People Who Matter Most, Kelly Keenan draws on business experience and encourages the reader to be honest with employees and potential customers by involving them in growing the business, shifting the focus from...

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Earn It

Building Your Bank's Brand One Relationship At a Time
By Carl Ryden, Dallas Wells, Jim Young

Earn It: Building Your Bank’s Brand One Relationship at a Time by Carl Ryden, Dallas Wells and Jim Young is a compelling book for bankers and those who are interested in running a financial business that involves lending or other banking services. What is the...

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