In today’s rapidly evolving world of business, the difference between staying afloat and bankruptcy comes down to the finest of margins. One of those key inputs happens to be sales. When businesses come under pressure to deliver, more often than not that pressure is transferred...

The Stripped-Down Guide to Content Marketing by John Egan is a step-by-step guide to starting, flourishing, and succeeding in the content marketing game. With a wealth of experience as a content marketing specialist and examples of real-life on-the-job experience of what works and what doesn’t,...

The Minimalist Career Changer: How to Build Case Studies, Nail Interviews, and Land Your First Product Design Job in Minimum Time by Xinran Ma is a no-nonsense, impeccably designed, and plain-speaking how-to book that delivers exactly what it promises—a step-by-step, detailed plan to lay the...

The StorySelling Method by Philipp Humm is a comprehensive guide to mastering the art of storytelling in business. In his book, Humm provides a step-by-step process for crafting and delivering stories that will not only captivate your audience but also persuade them and inspire action....

Henry Wong’s Telling Your Story, Building Your Brand might be the Bible of branding. Wong’s narrative provides tiny lightning bolts of clarity; with those lightning bolts, he finds a way to speak to readers with a helping hand perspective. It does not do the work...

Have you ever wondered how some companies almost quadruple their market cap in a relatively short period? Companies like Tesla or Facebook are known to have had a very accelerated growth rate in recent years. If you're an entrepreneur or visionary trying to build the...

The Art of Lifelong Customers by Mihaela Akers is a non-fiction business guide in which the author harnesses experience and expertise to create a book to serve as “The field guide to growing profitable and fulfilling customer relationships.” Akers begins with a look into their...

The Non-Obvious Guide to Marketing & Branding Without a Big Budget is a must-read book for any entrepreneur wanting to educate themselves on the critical role of marketing for business success. I loved how Rohit Bhargava uses real stories and plain language to cover the...

The Visionary Brand: The Success Formula Behind the World’s Most Visionary Brands opens with an interesting case study about Oakley and how it almost lost its cultural direction as a brand and regained its footing by re-aligning its brand identity. Author Bryan Smeltzer shares his...

The Marketing Fallacy: How Any Small Business Can Look Like A Large Corporation, Without The Large Costs is a work of non-fiction concerning business, marketing and finances, and was penned by author Joshua Littlejohn. As the thorough subtitle informs us, this concise yet highly educational...