The Minimalist Career Changer

How to Build Case Studies, Nail Interviews, and Land Your First Product Design Job in Minimum Time
By Xinran Ma

The Minimalist Career Changer: How to Build Case Studies, Nail Interviews, and Land Your First Product Design Job in Minimum Time by Xinran Ma is a no-nonsense, impeccably designed, and plain-speaking how-to book that delivers exactly what it promises—a step-by-step, detailed plan to lay the...

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Made You Look!

500 eye-catching billboard design ideas from the sprawling skies of Los Angeles
By Jason Morgan

We all see dozens of billboards every day, but have you ever thought about photographing and documenting these stunning images? Jason Morgan decided to do it and collected all this precious material in Made You Look! He included more than 500 pictures of billboard advertisements...

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The StorySelling Method

Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales (Storytelling for Business)
By Philipp Humm

The StorySelling Method by Philipp Humm is a comprehensive guide to mastering the art of storytelling in business. In his book, Humm provides a step-by-step process for crafting and delivering stories that will not only captivate your audience but also persuade them and inspire action....

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Marketing Launchpad

The ultimate, no-fluff marketing book for women in business
By Racquel Collard

Marketing Launchpad is the first book in a marketing series by Racquel Collard, MBA, where she outlines the processes to successfully market your business. She reveals twenty digestible steps with examples of applications for products and services. Collard communicates the necessity of providing clarity while...

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Assemblage

The Art and Science of Brand Transformation
By Emmanuel Probst

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst is a comprehensive guide that delves into the process of transforming a brand. It blends artistic and scientific approaches to achieve a successful brand overhaul. The book provides a detailed and practical guide for...

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Digital Marketing: Pearls of Wisdom

From email-marketing to SEO; tips and tricks for beginners.
By Pietro Mantovani

Nowadays, there is no marked difference between physical and digital commerce. That is why any business should open suitable communication channels with its customers to maximize sales opportunities. Digital Marketing: Pearls of Wisdom covers different aspects, from generating an email correctly to marketing management in...

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Reinvent

Navigating Business Transformation in a Hyperdigital Era
By Faisal Hoque

Reinvent: Navigating Business Transformation in a Hyperdigital Era is a work of non-fiction in the business, technology, and organizational leadership subgenres. It is suitable for the general adult reading audience and will attract those who are keen to move with the times and work toward...

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Marketing Management Essentials You Always Wanted To Know

(Second Edition) (Self-Learning Management Series)
By Callie Daum, Vibrant Publishers

The marketing industry has its complexities and unique self-driven motives, as all professionals aim for one thing, and that is to become marketing managers. Marketing Management Essentials You Always Wanted to Know by Callie Daum uses real-life experiences to provide marketing managers with the skillsets...

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Using Behavioral Science in Marketing

Drive Customer Action and Loyalty by Prompting Instinctive Responses
By Nancy Harhut

Using Behavioral Science in Marketing (Drive Customer Action and Loyalty by Prompting Instinctive Responses) by Nancy Harhut is a scientific marketing manual on increasing sales. The author gives strategies marketers can inject into their advertising campaigns to attract customers. Each strategy influences human behavior and...

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SWAP!

Marketing Without Money
By Therese Tarlinton

SWAP! Marketing Without Money by Therese Tarlinton is a gem of a book for small business owners to thrive in the post-pandemic business environment. The book has nine informative chapters. Therese believes that the most effective marketing strategy today is finding the right partners for...

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