Trying to reach the top Health Care Professionals (HCPs) is posing increasing challenges for those marketing pharmaceutical products. Harshit Jain shares the solution in The Next Marketing: From Molecule to Mindset. He reminds readers that HCPs are not ordinary consumers swayed by marketing hype. They...

In The Medical Ethic: Medicine as a Social Science, Russell Noblett argues that modern medicine loses sight of its purpose when physicians begin believing that scientific explanation alone can define human illness. After entering medical school with years of philosophical study already shaping his thinking,...

The Creative Way by Steven B. Wills is a portfolio of digital images. But it is first and foremost a meditation on creativity as an act of resilience, remembrance, and transformation. It combines photography, digital enhancement, abstract experimentation, and AI-assisted imagery. This allows Wills to...

The growing incidence of chronic disease has highlighted the need for palliative medicine and care facilities for the terminally ill, sometimes over an extended period. George J. Taylor examines what this means in A Caregiver’s Guide to Palliative Medicine. Caregivers can include family members, doctors,...

In Making Safety Happen, Brian L. Fielkow argues that workplace disasters usually develop slowly, where dangerous behavior becomes repetitive when employees stop seeing warning signs because nothing bad happened the last time. The book examines how ordinary business pressure influences judgment during daily operations and...

Jenn Whitmer’s Joyosity examines how workplace culture gradually pulls people away from meaningful work by normalizing exhaustion and emotional disconnection. Using experiences from educational leadership, Whitmer describes how institutions often demand constant output while ignoring the human cost created by fear-driven management and endless pressure....

Denise Koessler Gosnell and Kathryn Erickson’s Tech Confidential follows two women working inside Silicon Valley as professional ambition gradually overtakes the rest of their lives. Denise reaches a point where stress leaves her injured on the floor of her home, while Kathryn begins reassessing the...

D.M. Christensen uses satire in M.B.A. to examine what happens after entering an MBA program and realizing many professional systems reward appearances more reliably than practical judgment. Classroom discussions about leadership expand into criticism of universities selling prestige while employers treat credentials as proof of...

Dr. Theresa Y. Wee’s My COVID-19 Diary is a day-by-day, raw account of her experience of the first nine months of the pandemic. She captures the turmoil of lockdowns from March to December 2020. As a pediatrician in Honolulu, her memoir examines professional challenges, such...

SOAP Notes: Irreverent Confessions of a Veterinary Technician by Frannie O'Callaghan is a candid and, at times, surprisingly moving memoir from behind the scenes of a veterinary clinic. O'Callaghan is a licensed vet tech with over a decade of experience, and she holds nothing back:...