Danielle Hampson is the founder and owner of The Authors Show network of radio shows dedicated to helping authors market their books. She also serves as host for several of the shows.

As a multi-lingual international business consultant, Danielle has traveled the world helping business executives in small, medium, and Fortune 100 companies develop and implement global marketing strategies.


Don McCauley is a marketing strategist with over 30 years of experience and is an Inbound Marketing Certified Professional. He has held numerous high level marketing positions from director of marketing to the editor of a highly successful magazine.

Today Don uses his marketing experience to help authors create low cost promotional campaigns by utilizing cutting edge strategic marketing and publicity resources, and also serves as the host of several of The Authors Show radio programs.

Together, Danielle and Don have combined their three most popular and effective marketing strategies into one low cost program specifically for Readers' Favorite: professional radio interview on a top rated show, professional, targeted press release to advertise your appearance on the show, and a personalized marketing and publicity strategy to help you with your future marketing efforts.

Professional Radio Interview
	Number one ranked radio show - The Authors Show is one of the most popular Internet radio shows in existence today and enjoys extremely high traffic and listenership. Google ranks The Authors Show #1 out of 941 million pages with keywords "Author" and "Radio."
	Five Radio Shows to choose from - The Authors Show network is divided into 5 different shows by genre to maximize your targeted listenership: The Authors Show (General Fiction & Non Fiction) The Business Authors Show The Children Authors Show The Christian Authors Show The Wellness Authors Show Danielle hosts The Christian Authors Show and The Business Authors Show, while Don hosts the rest.
	15 minute professionally produced radio interview - The Authors Show prides itself on the production quality of the shows. Each show is produced to the highest industry standards and each interview is subject to several layers of professional editing. Each show features production quality introductions and music.
	Show delivered in mp3 with full license - The author receives an mp3 they can use on their website, Facebook page, or any other form of advertising they like. The show will also be listed in the player on the main show page for one month to increase listenership for the author.

A sophisticated press release is created and distributed shortly before your scheduled appearance on The Authors Show to drive more listeners to your program. This professional level press release is created in multiple formats and is designed to saturate 5 key areas: traditional journalists, internet journalists, search engines, social media and the 'blogosphere'. These releases will remain online after your interview, indefinitely, continually publicizing you and your book.

The multi-media, multi-format keyword optimized release begins with an initial master release, then more versions of the release are created incorporating high quality graphics, social bookmarking tools, audio and video. These different versions of the release are posted on different sites that require different versions for maximum efficacy. This allows the release to be added to sites that are proven to produce results. A detailed saturation report is produced 6 days after the release date.

Targeted Press Release
Coverage includes the following 5 key media areas:
	Traditional News Outlets - Such as CNN, USA Today and others. Depending upon content and keyword optimization, these releases may be picked up by any news site worldwide.
	Internet News Outlets - Google News, Yahoo News, Bing News, Ask.com and many others.
	Search Engines - Google, Yahoo, Bing and many others.
	Social Media - Facebook, LinkedIn, Twitter, Google Plus, Google Buzz, Ning, FriendFeed, Blogger, Digg, Ping, Delicious, StumbleUpon, and more.
	Blogging Engines - Google Blogs, Technorati and other sites accepting feeds worldwide.

As a bonus to help you with your future marketing, Don will create a Marketing and Publicity Strategy specifically for you and your book. You will have up to a one hour phone interview with Don where he will ask you dozens of specific questions to help him understand who you are, what you have written, who you are selling it to, your available time, budget, and many other factors.

Next he will create a 15-25 page printable report presenting specific recommendations and workable solutions to your marketing challenges. The report will cover 13 different topics like the aesthetic appearance of your marketing materials (site, blog, Facebook, etc.), branding, search engine ranking, social networking and much more. The report will provide step by step instructions within your budget, as well as a timeline to help you stay focused and achieve your goals.

We will add your book cover to the Featured Book rotator for one month. Our Featured Book rotator is at the top left of every page on our site and rotates randomly through all our Featured Books. When a book cover is clicked it will take the visitor to the book's Readers' Favorite review page.

It is positioned to attract the attention of our thousands of weekly visitors, many of whom are agents, publishers and publicists who are here viewing reviews we have done for their authors or submitting requests for new reviews. We are also visited by bloggers and journalists who have read our press releases and are visiting to see our award-winning books, as well as authors and people just looking for a good book to read.

We do not sell this advertising space; we provide it to our authors as a perk for purchasing any of our Author Services to help them promote their book. By not selling the space we keep the number of images down, which provides those in the rotator more screen time.