Two marketing experts ready to help you promote your book
Danielle Hampson is the founder and owner of The Authors Show network of radio shows dedicated to helping authors market their books. She also serves as host for several of the shows.
As a multi-lingual international business consultant, Danielle has traveled the world helping business executives in small, medium, and Fortune 100 companies develop and implement global marketing strategies.
As the founder of a business networking organization, she has helped thousands of entrepreneurs develop and improve their networking skills. She is an author on that very subject and frequently speaks on that topic and serves on the Advisory Business Education Council for the Arizona Department of Education.
Don McCauley is a marketing strategist with over 30 years of experience and is an Inbound Marketing Certified Professional.
He has held numerous high level marketing positions from director of marketing to the editor of a highly successful magazine.
Today Don uses his marketing experience to help authors create low cost promotional campaigns by utilizing cutting edge strategic marketing and publicity resources. He also writes for national print and electronic publications and serves as the host of several of The Authors Show radio programs.
Together, Danielle and Don have combined their three most popular and effective marketing strategies into one low cost program specifically for Readers Favorite: professional radio interview on a top rated show, personalized marketing and publicity strategy and a professional, targeted press release.
Personalized marketing and publicity strategy
The Marketing and Publicity Strategy is a thorough analysis of existing marketing and publicity strategies tailored to you and your book. You will have up to a one hour phone interview with Don where he will ask you dozens of specific questions to help him understand who you are, what you have written, who you are selling it to, your available time, budget, and many other factors.
Next he will create a 15-25 page printable report presenting specific recommendations and workable solutions to your marketing challenges. The report will cover 13 different topics like the aesthetic appearance of your marketing materials (site, blog, Facebook, etc.), branding, search engine ranking, social networking and much more.
The report will provide step by step instructions within your budget, as well as a timeline to help you stay focused and achieve your goals.
 |
 |
 |
 |
Personalized Marketing Strategy
|
| |
|
 |
Up to 1 hour phone interview with Don so that he can get all the answers he needs to create a personalized marketing strategy for you that fits your needs, budget, time and goals. |
| |
|
| |
|
|
|
|
|
Marketing Profile |
|
|
Blogging |
|
Branding |
|
|
Social Media |
|
Positioning |
|
|
Website Design |
|
Traditional Media |
|
|
Search Engine Optimization |
|
Advertising |
|
|
Audio/Video |
|
Online Publicity |
|
|
Teleseminars and Webinars |
|
Email Marketing |
|
|
And much more... |
|
|
 |
 |
 |
Professional multimedia, multilevel targeted press release
The days of the 'old school' style of press release are long gone. Today's marketplace demands that your information be available not only to traditional journalists, but internet journalists, search engines, social media and the 'blogosphere'. The goal is to saturate these five key areas, ensuring that no matter where your potential clients may be looking, your message will be found. These releases will remain online indefinitely, continually publicizing you and your book.
The multi-media, multi-format keyword optimized release begins with an initial master release. More versions of the release are created incorporating high quality graphics, social bookmarking tools, audio and video. These different versions of the release are posted on different sites that require different versions for maximum efficacy. This allows the release to be added to sites that are proven to produce results. A detailed saturation report is produced 6 days after the release date.
|
|
|
|
Targeted Press Release |
|
| |
|
Traditional News Outlets - Such as CNN, USA Today and others. Depending upon content and keyword optimization, these releases may be picked up by any news site worldwide. |
|
Internet News Outlets - Google News, Yahoo News, Bing News, Ask.com and many others. |
|
Search Engines - Google, Yahoo, Bing and many others. |
|
Social Media - Facebook, LinkedIn, Twitter, Google Plus, Google Buzz, Ning, FriendFeed, Blogger, Digg, Ping, Delicious, StumbleUpon, and more. |
|
Blogging Engines - Google Blogs, Technorati and other sites accepting feeds worldwide. |
|
|
|
|
|
One month promotion in our Featured Book rotator
We will add your book cover to the Featured Book rotator for one month.
Our Featured Book rotator is at the top left of every page on our site and rotates randomly through all our Featured Books. When a book cover is clicked it will take the visitor to the book's Readers Favorite review page.
It is positioned to attract the attention of our thousands of weekly visitors, many of whom are agents, publishers and publicists who are here viewing reviews we have done for their authors or submitting requests for new reviews. We are also visited by bloggers and journalists who have read our press releases and are visiting to see our Award Winning books, as well as authors and people just looking for a good book to read.
We do not sell this advertising space; we provide it to our authors as a perk for purchasing any of our Author Services to help them promote their book. By not selling the space we keep the number of images down, which provides those in the rotator more screen time.
Testimonials
Traci E. Hall - Author of Adoption Is Forever |
|
 |
"I would like to thank The Authors Show, Danielle Hampson, Don McCauley and Linda Thompson for amazing web presence, which led to two different short segments on Fox and Friends -- one for me and one for Rhonda Pollero, co-author of Adoption is Forever." |
Jeff Knott - Author of Navigating the Healthcare Maze |
|
 |
"Well done! During the airing of my interview and afterwards I had people calling me and going to my website from all over the world. In the last few months I have done a tremendous amount of national radio shows, but I can honestly say that my interview on The Authors Show with Don was one of the most easy to do, effective, and relaxed.
Recently I have even been interviewed on Fox Business News. I am very fortunate to have been on The Authors Show." |
Penelope Van Buskirk - Author of For Worse Never Better |
|
 |
"The Authors Show is a crown jewel in marketing new books. Their dedication to perfection has no rival. It is a flawlessly produced show every author should consider. They are consummate professionals who carefully guide you through the interview process and give the author opportunity to discuss their book which is broadcast to a worldwide audience.
I am deeply honored to have been a guest on this show." |
Book Promotion Package - $299.00
(We are unable to offer this service to authors of erotica)
Become an Affiliate...
