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Reviewed by Jack Magnus for Readers' Favorite
Selling Energy: Inspiring Ideas That Get More Projects Approved! is a non-fiction business book written by Mark T. Jewell and Rachel A. Christenson. Jewell's organization, The Efficiency Sales Professional Institute, offers training programs and seminars that highlight ways in which each and every presentation or promotional opportunity can lead to sales. Jewell also offers a free Ninja App and publishes a daily email blog. Every day, short, inspirational essays are made available through the app and the blog. Selling Energy: Inspiring Ideas That Get More Projects Approved! contains a compilation of 80 of these essays. Some essays expand on concepts seminar participants may have been introduced to already and others demonstrate how changing one's attitude and approach towards selling can make a huge difference.
Mark T. Jewell and Rachel A. Christenson's non-fiction business book, Selling Energy: Inspiring Ideas That Get More Projects Approved!, is geared towards professionals in the efficiency business, but the inspirational messages and sales coaching strategies shared in each of these 80 essays will be invaluable to sales reps in any business, as well as to small business owners who depend upon clients for their business. The authors came up with some very perceptive and simple ways to create successful sales campaigns based on the client's values and needs rather than a more traditional presentation filled with technical jargon and specs. I loved the positive spin the authors put on every aspect of sales. They even found a motivational and effective way to make cold calling less painful and a lot more profitable. There's a treasury of useful tips and information waiting within the pages of Selling Energy: Inspiring Ideas That Get More Projects Approved!, and there's even more to be found via their app and blog. Selling Energy: Inspiring Ideas That Get More Projects Approved! is highly recommended.