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Book Review
If you are like most businesses in today’s economy, you are concerned about getting more for your money. "How to Create an Unstoppable Marketing and Sales Machine" is the perfect book for you.
It is divided into seven sections:
• Building a Solid Marketing and Sales Foundation
• Planning and Measuring for Marketing Sales Success
• Creating an Unbeatable Position and Creative Strategy
• Aligning Marketing and Sales for Super Success
• Choosing Your Best Marketing and Media Tactics
• The People Element—How to Build and Motivate Your Team
• Taking It To The Next Level—Advanced Marketing and Sales Strategy
Each section is broken down into chapters for a well organized plan. This book is written in simple easy to understand terms.
The key to Chris Ryan’s theory is team work between Marketing and Sales. Too often these two teams work against each other, as though business was a competition. Ryan brings his knowledge, wisdom, and experience to this book. This book challenges readers to rethink their marketing plan. Cutting edge marketers will benefit from Ryan’s expertise.
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Nancy Reed
5.0 / 5
I am a fan of Christopher Ryan as he is a well-known leader in B2B Marketing. Christopher's newest book, "How to Create an Unstoppable Marketing and Sales Machine" was very helpful to me as a marketer, providing timely and useful ideas for me to immediately integrate into my own marketing programs. He offers great insights regarding social media and concreate suggestions to realign marketing and sales efforts to optimize success. Chris's ideas will help me look good and succeed in my role!
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