Although Twitter is a powerful tool to improve your presence in the online world, it still takes a tech-savvy user to use this social networking tool to their advantage.
One of the ways to make the most out of Twitter is to be consistent. Through this method, your followers will have a better social media experience when they visit your online profile. In this post, you will learn about the importance of consistency and how it can improve your author following on Twitter.
1. Makes you more visible to your target market. If you post information relevant to the genre that you are working in, it is possible that you will be more visible to readers who are also interested in the same topic.
To make it more effective, learn to add hashtags (#) on your post. These are Twitter tools that make it easier for users to search for topics and interests. If your post contains two or three hashtags that summarize it, even other people who do not follow you can see your tweets faster.
2. Helps followers become more loyal. Most people need something firm to hold on to. If your social media behavior becomes too erratic, it will be easier for followers to 'unfollow' your profile. In order to gain an author following, your online voice, style, and attitude need to be consistent. Let your followers become more accustomed to a specific type of writing style so they will feel that only one person is managing the account.
3. Makes it easier for the author brand to be remembered. Using the same Twitter handle, for instance, makes it easier for your followers to recall you. In the world of social media, you will be competing against numerous authors, no matter what genre or literary style you espouse. You need to have a solid author brand to stand out in the fierce competition. If your author’s image is consistent, followers and non-followers can easily identify your profile amidst the crowd of other writers.
4. Your fans will not feel alienated. If your tweets and online attitude are erratic and not in tune with the needs or wants of the readers, you might unintentionally alienate some of them. One of the biggest reasons why fans follow you is because they love the things that you post on Twitter. If you suddenly change your tone, they might find that move unappealing and they may decide to stop following you in the long run.
Before you change your Twitter handle or the contents of your profile, study your target market first. Think about the effects that it will bring to your online image. Are you willing to sacrifice your loyal followers to gain new ones?
To wrap things up
Twitter is just a social media tool to help increase your author following. This means that in order to make it work for you, you have to be smart and creative in using it. Be consistent with your posts so that you gain more active and loyal followers.
