8. You become word-of-mouth, which is an effective means of marketing. People will always look for someone who has expertise in their particular need. Recommendations are effective because a first-person experience that guarantees the efficiency of a professional is often trusted, especially if the recommendation comes from their friend. Often, you will receive an email from a potential client introducing himself and stating that you were recommended by someone they know.

9. Traditional publishers could come knocking at your door. It is not guaranteed that this will happen, but the odds of it happening is larger for a writer having a website compared to one who does not. A website shows editors and publishers that you have created a good following and have invested time to showcase your work. A good reader base signals to publishers that you are a viable investment as a new author and your success story will inspire other writers to put up a website!

10. If you’re a new author, your website will invite potential readers to give you a chance. Put yourself in the reader’s shoes and ask yourself: Why would I give this new author a chance? Why would I bother when I can read Stephen King or Neil Gaiman? It’s a good question, isn’t it? Use your website to post clips or installments of your fiction to whet their appetite. This will give them an idea about how well you write. Ask them for feedback. Many readers will not hesitate to message writers as most of them are interested in getting to know another writing star in the making. You could also provide them with free downloads of some or one piece of your work. Your generosity will pay off in the long run.

11. To save you time, you can entertain queries by putting up a Frequently Asked Questions (FAQ) page. Think of the most popular questions that your visitors could ask and post a ready answer.

12. Keep in touch with your readers. Provide them with updates through emails and announcements on your site. If your readers are writers too, you may also want to follow and support them.

13. You will gain a global audience and get clients overseas. A writer in Oklahoma could write a trade article about the oil industry for an oil firm in Saudi Arabia. Your opportunities become endless. 

 14. You can tweak your website to exhibit your desired image. How you project yourself to your audience will attract the right readers. Mark Manson’s website projects an aura that he is a no-nonsense, badass self-help author who will not babysit you, but rather teach you to stand up and face adversities fair and square. So what type of image do you want your audience to see you?

15. You’re losing money and potential clients by not putting up a website. Readers go to the writers who have active websites. Why not go visit some websites of some well-known indie authors? See what they are doing to attract audiences, and you can follow their steps. Set a specific time for your website’s creation and maintenance. It will not take too much of your time. If other writers can do it, why can’t you? Remember that an excuse is often confused with a valid reason

16. Finally, learn to adapt. Different times call for different measures. While the Internet has opened innumerable opportunities for writers, it has also created much competition, and it will be difficult to stand out, even get a small piece of the pie if you have nothing to present. Granted that you if are a better writer than your competitors, it is a must that you show solid proof of what you can do. Your website will help you with that.