Author Services
Author Articles

Book Review & Contest Insights from Real Reviews and Submissions
What separates great books from the rest? Below are articles with insights from real reviews and contest submissions—what works, what doesn’t, and how to improve your book. You’ll also find a wide range of articles covering writing, publishing, marketing, and more. Each article has a Comments section so you can read advice from other authors and leave your own.
Why Some Books Win Awards (And Most Don’t) — Insights From Real Contest Submissions New!
What separates award-winning books from the rest? After evaluating contest submissions across a wide range of genres, certain patterns become clear. Some books consistently rise to the top. Others, even with strong ideas and clear effort behind them, fall short. The difference is rarely dramatic—it...
What We’ve Learned From Reviewing Hundreds of Thousands of Books (And Why Most Don’t Stand Out) New!
After reviewing and evaluating books across thousands of submissions over the past two decades, certain patterns become impossible to ignore. Some books immediately stand out to reviewers. Others—even well-intentioned ones—fade into the middle or fall short. The difference is rarely luck. It comes down to...
6 Steps to Writing the Perfect How-To
What do you know? Is there a quick way of doing something that you want to share with others? If you have ever written something like a recipe down or shared instructions on how to do something with someone, then you already know how to structure a how-to article. These are written down as a simple sequence, an order of how to do something, and these are the 6 steps you need to follow to produce the perfect how-to article:
Choose Your Topic
This should be something that you have an interest in but don’t choose a broad topic. Narrow it down to a specific area, for example, rather than doing a how-to on home decorating, choose a specific style or a low budget to center your article on.
Write an outline, just a basic one, and then you can build on it later.
Think About Your Audience
Now read your outline from the reader's perspective and not the writer's. Choose three words that would describe your target audience and then write down what questions you would want to be answered as a part of that audience.
Do Your Research
This is where the meat of your writing comes from and details that you should include where possible are:
Statistics
Well-known quotes
Anecdotes
References to film, media, etc.
Definitions
Any helpful resources or tools needed for the how-to
Put everything together and make sure you can track any sources – you may need to verify them later.
Write Another Draft
Now you can fill in the skeleton that you drew up earlier, using some of the sources and information that you gathered. You might find that you want to start afresh, that’s fine; it all comes down to the information that you have.
Now read it again and ask yourself some questions:
Does it sound right?
Is more information needed?
Is it boring or really interesting?
Does it make sense?
If necessary, read other how-to articles and get ideas for techniques.
Time to Get Specific
Make sure that every step is covered and make sure it is thorough. You are holding the hands of your readers, walking them through every step, and you want them to know exactly what to do when they are done reading.
If your article drones on, break it down, use subheadings and bullet points to keep people on track.
Read and Revise
And then repeat again. Read it out loud to a friend and then ask how it sounds. Does it make sense, can they follow the steps easily, is there anything missing? If needed, make some changes and then do it all again. Here are some helpful pointers:
Did you describe all the tools/ingredients, etc. that are needed for the task?
Are all the steps there?
Is it in a logical order?
Have you warned of pitfalls and how to get around them?
Once you have read it, revised it and repeated several times and you are finally happy, you can go ahead and submit your how-to article for publishing.
Written by Readers’ Favorite Reviewer Anne-Marie Reynolds