So, you have finished writing and publishing your book. Good job. Your goal now is to sell the book and have a large number of book sales if possible. You are thinking of marketing strategies. Why not try to author a blog as a means of marketing your book. Here are some of the reasons why author blogs can help increase book sales.

Blogs are good sites for other people to know you. We live in a time when you have more opportunities to meet people inside the comfort of your home (with only a computer at your side) than being outside. This is through online social networking of which blogging is one means. The potential market or buyers are online too, most of the time. So you need to make your presence felt online. Authoring blogs is one good way to have that connection with other people. It can give you followers without so much of an effort except to do what you love to do most, to write. You could also provide them with links to your other social networks, making the market bigger. The possibility of bigger book sales increases as more people are connected to you.

Authoring blogs allows for a more intimate connection to your potential buyers. Blogging is expressing your feelings and thoughts on any topic that you choose. When you do this, people get to have a glimpse of the real you on the inside. You become more real and humane for them. They see someone who is basically just like them. They see your struggles and your victories as well, even in mundane things like cooking or parenting. They would be able to relate to you. This can help boost book sales as the more they see who you are, the more they feel the connection.

Authoring blogs gives you access to unlimited marketing strategies to help boost book sales. Blogging can make a creative marketer out of you. One word of caution. Do not suffocate your readers with your book advertisement. You could market subtly. You could also market your book openly but just don’t overdo it. Place a line in the book that you think would interest your readers. Maybe you could start a whole thread of comments on just one line alone. You could also ask the opinions of those who read your book. This is tricky, however, or it could even backfire on you. But done right, this could get the attention and interest of others and hopefully, their orders for your book.

Author blogs can help increase book sales by connecting you to potential marketers of your book. One of the most powerful marketing strategies is the word of mouth strategy. Your blogs can encourage other people who have read and liked your book to write or blog about it and that could snowball in your favor. You have potential marketers, connected to hundreds or even thousands of other people, promoting your book and without pay. All that is needed is a really great book worth sharing and mentioning to their friends and contacts.