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Book Review & Contest Insights from Real Reviews and Submissions

What separates great books from the rest? Below are articles with insights from real reviews and contest submissions—what works, what doesn’t, and how to improve your book. You’ll also find a wide range of articles covering writing, publishing, marketing, and more. Each article has a Comments section so you can read advice from other authors and leave your own.

Why Some Books Win Awards (And Most Don’t) — Insights From Real Contest Submissions New!

What separates award-winning books from the rest? After evaluating contest submissions across a wide range of genres, certain patterns become clear. Some books consistently rise to the top. Others, even with strong ideas and clear effort behind them, fall short. The difference is rarely dramatic—it...

What We’ve Learned From Reviewing Hundreds of Thousands of Books (And Why Most Don’t Stand Out) New!

After reviewing and evaluating books across thousands of submissions over the past two decades, certain patterns become impossible to ignore. Some books immediately stand out to reviewers. Others—even well-intentioned ones—fade into the middle or fall short. The difference is rarely luck. It comes down to...

Before Page Two: The Secret Power of a Killer Opening

As with first impressions of people we meet, the opening line of a novel is very powerful. Let's face it: we often judge a book not only by its cover, but especially by the first few lines. How many times do we decide that a book is worth our time within the space of mere seconds, or within a few lines? Thus, often, we as writers have only one chance to intrigue, surprise, or invite the reader in. A first line isn't just a sentence; it is a promise. Even the best stories risk being skipped due to predictable or lackluster openings. But unlike a bad start on the golf course, there is no coming back if a reader decides against reading your story. Opening lines are not only promises, they also set an early tone, voice, and pace. A story that comes to mind is the film Fight Club, narrated by Edward Norton. Its opening is extremely powerful, and the tone, pace, and style used appeal instantly and are carried through till its end. The spark that lights the fire, opening lines can make or break a great story, and books are often judged instantly by publishers, agents, and casual readers.

Different stories have different types of powerful openings. Here, I would like to encourage authors to think of what emotion or feeling they want to convey with the opening and the full story. A mysterious opening hints at a secret or unanswered question: a detective story would do well to start with a puzzle, that is, a question asked. An action thriller would do well to start with something shocking that plunges the reader directly into the action. A voice-driven or witty opening establishes a strong narrative voice or humour. First lines can also be poetic or atmospheric. Authors are encouraged to match their opening style to their story's identity.

Some practical advice to craft your first line is to focus on clarity and not overt cleverness, as your first line still needs to be in line with the whole story. Setting a clear tone links back to what I discussed earlier, namely that first lines are promises, that is to say, a promise to readers of what the full story holds. Curiosity killed the cat, but it is also a powerful agent that authors should implement while also keeping it simple. As with any writing, revision works here as well, and the first attempt won't necessarily be the final one: “Good writing is rewriting.” A general writing tip that also applies to your opening is to read your words out loud and then be as objective as possible on how good or striking it sounds. At the end of the day, the first line doesn’t have to be perfect when you’re drafting. It’s something you can sharpen once you know your story inside out. What matters is that it invites the reader in and makes a promise worth keeping. A strong opening is like a handshake, a spark, or even a dare. If you get it right, that very first sentence becomes the reason your reader turns the page.

Written by Readers’ Favorite Reviewer Paul Zietsman