Getting media attention can seem like a daunting task. There are numerous media sources to consider: podcasts, local and national newspapers, print and online magazines, local and national radio stations, and local and national television shows. The bigger the media outlet, the more difficult it is to get noticed. Therefore, you need to stand out and be clear and concise in your efforts to get booked on a show or asked to share an article or post.

One great way to do that is to create an eye-catching one sheet. Below you’ll find tips and advice on what you should include on a one sheet as well as insight on what each of those items should really consist of. The clearer you make what your book(s) or topic is about, the more likely you are to get the media’s attention.

Take it a step further and share information that not only makes it easy for the booking agent to book you, but for the interviewer. When you make your interview easy for them, they’ll be even more excited to talk with you.

Brand Color

If possible, use colors for the background and/or font that match your book cover or overall brand color. If you can’t match just one color, see if you can make the colors or overall style of your one sheet work smoothly with your cover(s).

Short Bio

Write a short bio that is 75 words or less. You may even write an “on air” introduction that you can share. Be clear and to the point in your bio. Leave out unimportant information. Focus on what makes you an expert or why the host’s audience should listen to you, but avoid jargon or confusing titles. Make sure to include a current photo (headshot) of you with your bio.

Book Blurb

If you’re sharing about one book or a topic that is relatable to one book, then share a blurb or description that is clear and to the point just as recommended about your short bio. If you have an entire series that you want to mention or promote, make sure you have a strong angle that encompasses them all. The blurb should then be one that is written about the overall concept of the entire series.

Book Cover

Include a high resolution image of your cover or in the case of talking about a series, include high resolutions images of each one or an image that includes them all together.

Awards

Have you won any awards, had any nominations or received any honorable mentions? If so, make sure you mention these.

Talking Points

Include 3-5 potential topics or talking points. Bullet point these, so that they are easily seen and stand out. Remember you are trying to show how easy it would be to interview you and that you have great take-aways for the audience.

Praise

Any praise or testimonials for your writing or speaking should be included. Pull a sentence or two and add a few of them to your one sheet.

Your Contact Info

Be very clear about who they should contact to book you. Are they contacting you directly or an assistant? Make sure your phone number, address, website and e-mail are clearly visible and easy to read.

When you put these pieces into place, your one sheet will stand out over the majority of other authors who are pitching the same media outlets, and you’ll have a better chance of getting booked.