The key to success on Kindle Direct Publishing is traffic. You need to get visitors to your book page and convert these visitors to buyers. This process is much harder in practice, and if you don't understand what it takes, your book may not do well on Amazon. So, this article shows you three basic steps to optimizing your Amazon Book Page.

1. Create an impressive book cover
To sell ebooks on Amazon in a competitive market, you need to work hard on your cover design. Consider hiring a professional cover designer for this purpose. And consider the cost as an essential investment to ensure the hard work you've done on your story does not go to waste. Because, contrary to the famous advice, people judge books by their cover. However, if you decide to do it yourself, please follow the convention of what's obtainable in your genre. Every genre has its visual style and favoured motifs, and you should use them to your advantage. Following the trends helps readers easily recognize the genre of your book. Also, ensure your cover is as impressive in full scale as it is in a 500 x 333 px, 107 x 160 px, and 90 x 135 px resolution thumbnail. Because the first encounter with your book cover is usually as a thumbnail, which might even be a lot smaller on mobile phones.

2. Write an attention-grabbing description.
Your book description tells potential readers what your book is about and why they should care. It is likely the first contact most readers would have with your work. If it's not captivating and compelling, they won't read your book. So, hook them quickly with a strong, attention-grabbing opening line. Format your description with the formatting features Amazon offers. Don't explain every detail; instead, give them enough to pique their interest, build intrigue and drum up anticipation to read your work. Focus on high-impact keywords that play to your target market. Terms like “serial killer” for a thriller or “personal development” for a self-help book tell readers that your book has what they want. Then, finish strong with a snappy takeaway that explains why readers should pick up your book in particular. Tell them what they stand to gain from it. Draw connections to relevant bestsellers in your genre, showing why those who love certain elements in a famous work will also get similar effects from yours. 

3. Write a compelling author bio that displays your personality
A strong author bio displays a compelling personality to your readers. This makes them feel like they are forming a genuine connection with a creative when they read it. Giving your bio a personal touch can reduce the cold, faceless feeling associated with internet marketing and boost your sales. Think of your author bio as a perfect opportunity to display the mind and soul behind your work. As a KDP user, you'll set up your bio through Amazon Author Central. This service is available to all authors on the site, and it gives you access to a dashboard for managing your reviews and tracking your sales. It also allows you to personalize your Amazon Author Page with a heartfelt, engaging and compelling bio.