Everybody knows Google as the No. 1 search engine in the world. As a company that makes billions of dollars in revenue every year, Google can do pretty much whatever they want. Google+ is the second biggest social network after Facebook, with more than 500 million users. Since there are lots of social networks to choose from, Google+ is not the first one that people would go to. Most of the time people will go to Facebook and Twitter, but for freelance writers and authors, Google+ is very useful for them. You can have a Google+ account by simply signing up to Gmail.

Being a Google tool is one of the obvious benefits of Google+. If freelance writers are actively using Google+, their rankings in search engines will improve easily. If you perform a Google search on your own, you will find your Google+ activity underneath your picture and details.

How can Writers Use Google+?

Like most social media sites, Google+ is helpful in finding, interacting and engaging with readers and writers from all over the world. If you are posting insightful, fun and useful content on your social profiles and not just plugging your work, there is a better chance that you will start to build a loyal following of people who are happy to share your posts and purchase your books.

However, Google+ goes further as compared to other social networks. With the use of Google Authorship, you will be able to link your Google+ profile to your content for all your sites you write for. This is very helpful if you are a sole writer or a site builder, but it is much better if you have several accounts of various publications that you write for.

Once you confirm your Google Authorship, your profile picture will be seen next to your content, which makes you popular with readers, and increases the click rate by 150%. If you are a freelance writer who wants to create an impact, this is very beneficial to your online presence and significantly increases the chances of people finding and buying your work.

Circles and Communities on Google+

Circles are a helpful tool on Google+ as it lets you separate the people you follow into particular groups. If you need some inspiration, you can go directly to the Circle to read some of their articles. As well as Circles, Google+ has a huge selection of Communities for freelance writers to join and work together with other writers and readers. You can use these communities to discuss your writing process, discuss each other’s work, ask for help, or just to procrastinate if you feel blocked.

There are lots of new services that social media like Google+ are offering to help writers promote their work. One of the newest services that Google+ can provide is the Helpouts. From this you can create several writing Helpouts looking at digital marketing, the writing process and how to format a novel. The possibilities are there, and with Google pushing Google+ with its new services, it definitely pays to sign up to Google+.