Sometimes it might seem that a self-published author came out of nowhere and became successful in no time. However, the author might have been preparing for the release of his book months or years before he launched it. It is not advisable to start marketing your book when it has already hit the shelves. However, sometimes it can’t be helped and it is during these situations that you should spare no effort to promote your book. The following are some of the ways you can convince people to buy your book.

Speak at conferences

If you are a published author, it is easy to get chances to speak at conferences. However, even new authors can speak at public conferences. By speaking at a conference, you establish your credibility in your field. You also get a chance to tell people about the book(s) you have written related to a particular topic. This might increase your potential readers significantly depending on how authoritative you sound in the presentation and the number of people in attendance.

Make videos and post them online

You should record videos of yourself talking about matters relating to the topics covered in your books. To make these videos more credible, you can invite well-known people in the field to participate in your discussions. In these videos, put a link to your author website and blog for people to learn more about your existing and upcoming books. You should also include links of where your books and other works can be purchased.

Become your own publicist

Channel your inner publicist and make sure that your book is always portrayed in the best possible way. You should also work to deliver your book to the people who are most likely to enjoy it. Some of the things you could do as a publicist include: drafting and sending press releases, asking newspapers, magazines, and websites to feature your book, and approaching book blogs to review and talk about your books with their audiences. Convince every person you talk with that it is in his/her best interest to buy your book or get involved in the process of marketing it.

Reviews, reviews, reviews

Approximately 75% of all people who buy books search for reviews of books before making purchase decisions. It does not matter whether they buy the books online or at brick-and-mortar brick stores. It should therefore be a priority for you to put as many reviews of your book out there as possible. You can send review copies to reputed reviewers to get them to talk about your book. These reviews are especially important if you are a new author and don’t have previous bestselling books.

Use a tagline on your email

Almost every email client has the option of including a signature line. You should include a tag line for your book in your email signature. This might be particularly important if you send a lot of emails to business contacts. You can also include the tagline in an email address you use to send periodic emails such as newsletters.