Now we’ve sorted out the ideal length for your tweets, we’ll move on to the next part of the formula.

Hashtags

If you want new followers to see your tweets, use hashtags. For example, using #cookie in your tweet will mean that anyone searching for tweets about cookies will find your tweet. As an author, unless #cookie is relevant to your book, you might to think about using things like #selfpublished, #novel, etc.

Hashtags have a habit of trending on Twitter, which means that many people are discussing the same subjects all at the same times. When you add these tags to a tweet, you have a much higher chance of potential new followers seeing them and of engaging with them.

Do not be tempted to use loads of hashtags; you might think it will draw loads more followers but it is more likely to have the opposite effect. It gives the impression that you are desperate and your message is likely to be ignored. Two is the best number to use in any single tweet.

Action Words

Every single word you use in your tweets will count so, if you want your followers to do something, you need a call to action in your tweet. Words such as “Look” and “Click” have been shown to increase the chances of interaction with a link and if you can add a little urgency, it will help even more. One of the best phrases to use is “Right Now” because it encourages followers to do what you want. Don’t hesitate to use “Please” either; good manners don’t cost a thing.

Obviously, if you use too many, your tweet won't be so effective but even including just one action word can help to increase the chances of your links being clicked or your tweet shared considerably. One or two is enough though; too many and people will just slide right past your tweet.

Don’t Forget to Include Your Message

While you are busy adding your hashtags and your action words, don’t forget that your tweet is meant to be sharing a message. You want your followers to interact, to respond to your tweet in some way, by sharing it, clicking a link or any other call to action you may have included and you want it to be readable.

The one thing you need to keep in mind though is this – there isn’t any magic formula. If you think that something else will help, then break the rules by all means and don’t be afraid to experiment. As time goes by, you will find your own magic formula, something that works for you and engages your followers while pulling in new ones.

And, once you have your perfect tweet, you need to ensure that it gets seen so use a free tool like Social for Publishers or any other tweet scheduler you like.

These tips are just a few that will help you get on the right track. A quick search on the internet will show you many more and, of course, you can never discount learning by trial and error.