Chances are very high that you encounter content in persuasive writing all through your day. For instance, you did choose your vacation destination because of that travel brochure you read, right? And not just that, your plane ticket too, right? Well, these are among the many areas where persuasive writing is applied. The general examples where persuasive writing is applied include marketing, advertisements, health magazines, fashion magazines, and more. Persuasive writing has become an important style of writing and a very useful one, in my opinion.

While most writers may argue that persuasive writing can only be used in the nonfiction genre, the truth is that it can also be used in the fiction genre. Why not? Persuasive writing is all about convincing your audience to agree with your opinion on a certain topic or subject. Now you get why it can be used in the fiction genre. That aside, how good are you at persuasive writing? Maybe you have read a sample of work in persuasive writing and you are just wondering “Can I be this good?” Maybe you even have your content, but you feel like it’s not that good. Now you must be thinking that writers who are good at persuasive writing are more talented. Well, to begin with, good writers don’t just make things happen; there’s more to it than talent. I’ll give you some simple tips you can use to be better at persuasive writing.

Choose a topic you’re passionate about

It is very important that you choose a topic you love and are passionate about because it will be easier to present your ideas and opinions on the topic, more than one you are merely interested in. Even though you will still have to research the topic or subject you are addressing, it won’t be as hard to convince your audience about your opinion.

Be compassionate

Everyone loves associating themselves with empathetic company; everyone loves to be listened to and understood. The general audience is more likely to believe you if you write compassionately about the topic of concern. You can achieve this by expressing your understanding of their situations and using commiserative words to appeal to your audience’s emotions and make it easy for you to convince them.

Know your audience

Knowing your audience will help you know how best to deliver your opinion. For instance, if you are writing content targeting engineers, steer your opinion toward safety, efficiency, durability to convince your audience more easily.

Hook your audience’s attention

This is important at the beginning of your piece of work. Hook your audience’s attention by including intriguing facts, research findings, or even your personal informed opinion about the topic of concern. This will immediately get your audience interested in reading on. Once a reader is interested in your work, then it means he or she believes you.

Research on both what you support and don’t support

Having good background knowledge on the topic you are addressing will help you create a strong basis of argument, therefore easily getting your audience to incline to your opinion. This can be achieved through research on what you are supporting and what you are not supporting.

Emphasize your point

Emphasizing your point will serve to stress the importance of your opinion to your audience. You can emphasize your point through many ways which include asking rhetorical questions, using hyperbolic statements, using quotes, and even rephrasing your opinion.