Combining blogging and email marketing is like combining chocolate and honeycomb. The melting taste of chocolate and the hard crunching sensation of honey comb are both great when eaten individually. When you combine them together you get a crunchy bar. You get the same kind of selling population with a strategy that combines email marketing and blogging. Your blogging on different websites is the best avenue for you to get attention online, establish authority, enabling you to get found on the search engines, but adding in email communications helps you to connect with the public on a closer level, helps your audience to build trust with you, and provides the tools to make relevant offers for your audience. When blogging and email marketing are combined their powers are multiplied.

Stay Relevant

Your blog posts and email updates must always be relevant and useful to your audience; you also must make sure your posts and emails can be read on all devices, including mobile phones, iPad and tablets. Once these steps are put into place you can make your blogs unstoppable in the following ways.

Combine Things Together

Combining both your blogs and emails together means you can post blogs online, but also email them out to your targeted audience. Use your email marketing tool to push your posts automatically. Feedblitz, Aweber and Mailchimp all offer RSS functionality that allows you to handle this process. Just set it up and let the programme take over and publish your blog posts as normal. Once your blog post is posted to the internet, send out an email broadcast with a line or two of your blog, but don't forget to add the link to your blog! Send out a newsletter that includes links to your blogs.

The Call To Action

In the footer of your blog posts, add an opt-in option. Invite your readers to sign up for free updates and newsletter. Your overall goal is to publish a clear, understandable message for your audience. Add a free updates section on your website that allows people to easily sign up to your list and get a free eBook, video, newsletter or content. Make sure there is a clear section to highlight this on each page you write.

Email Marketing Works

Combining email marketing with blogging does not have to be complicated. Check your current content in detail, think about your current marketing goals, and consider yous followers' needs. Then come up with a stronger strategy for using your blogs alongside your email marketing. The biggest step of this process is to make the option open to your readers to receive newsletters and promotions.