I remember in elementary school when I first had to write and illustrate a children’s book. I took a concept from one of my older brother’s video games, put it into picture book format, and then subsequently got in trouble for using the word “kill” in the book. Still, I did like the experience, even though I got detention for it. Even now, that moment has a special place in my heart.

Children’s picture books are a great way for authors to express their inner childlike joy. Whether it be because of the beauty (or hilariousness) of the illustrations, or the simplicity of the words, children’s books carry some good lessons and morals that can impact us even today. I myself am even inspired by them, with one main one being Portraits of The Eerie by Mathilde Musset. But what if we want to write a children’s book? And if we decide to go through an indie publisher, or even self-publish it, how do we go about marketing a children’s picture book?

Libraries 

Local libraries are often a great way to get exposure for a children’s book. You can talk with the librarian and ask if you could do a reading. Or you can promote your book through one of their events. However, keep in mind that having some online sales of your books can help convince the librarian that they’re worth it. Once you read your book, you can bring business cards and copies of your book with you for interested parents. 

Schools 

A lot of schools tend to set aside budget for authors who want to read their books to children. This can be especially good for authors who have written children’s books with an educational aspect to it. You can also get your book into events such as book fairs. Again, remember that online sales can help you promote your book to these fairs, as well as other events. 

Blogs 

Like any other marketing technique, blogging is a good way to get your book out there. Not only this, but there are also many ways you can also promote your brand, whether that be through offering products related to your book, creating ad revenue, or even writing articles that could help readers understand more about your book. Of course, with a blog also comes other marketing opprotunities, such as guest blogging and creating an email list. It's a good way to reach out to other readers who are interested in your book, and connect to other authors who are writing in the same genre as you.  

Marketing a children’s book does take work. Not only do you have to take into account the writing of the children’s book, but you also have to make sure that you’re scheduling appearances where you know that your book will be well received. Nonetheless, it’s a rewarding experience that can help you develop skills you need to become not just a better writer, but also a better entrepreneur.