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Negotiating Royalties with Your Small Publisher
I've been through the grind with a small press for my first two traditionally published books. I can understand how you feel. You’ve poured your soul into your manuscript, and now you’re staring at a contract from a small publisher. The big hurdle? Royalties. They’re your main income once the book’s out (unless you have a day job), but they’re often buried in fine print that tilts toward the publisher. Let’s cut through the noise and talk about getting a fair deal, especially when there’s no advance and they’re tossing you author copies instead. Royalties are your cut of each book sold. Small presses typically offer 5 to 10 percent on print (net sales, after discounts) and 25 to 40 percent on ebooks. Net sales can shrink your share, so always ask: net or list price? Early on, I was about to sign a contract without questioning “net” and lost hundreds. Now I know better.
Why Bother Negotiating?
Publishers expect you to negotiate. Small presses are often run by passionate folks and likely have wiggle room. Start the conversation when the offer lands, not after the contract’s drafted. With my first book, I was so thrilled to be published that I almost took their 10 percent offer. Ten percent is normal for authors, but in my situation, I needed a higher offer. For my second, I researched and pushed hard, landing above 10 percent on both print and ebooks. That extra percent added up fast.
No Advance, Just Author Copies
Small publishers often skip advances, offering free copies instead. Think 50 to 200 books you can sell at events or use for promo. It’s not cash, but it’s something. Here’s how I navigated common scenarios.
Scenario 1: Copies as Your “Advance”
They offer 100 copies, no advance, and a weak 7 percent royalty. Those copies could net $1500 at $15 each, but low royalties hurt. I pushed for above 10 percent on print and ebooks, adding an escalator (higher rates after 1000 sales). I also secured discounted extra copies for events. You sell, you win.
Scenario 2: Tiered Royalties, Extra Strings
No advance, 50 copies, 10 percent print, 35 percent ebook, but they want first dibs on your next book. I negotiated above 10 percent on ebooks; digital’s cheap for them. I traded a slight print cut for unlimited discounted copies, which became a side hustle. I also limited that “next book” clause to keep my options open.
Scenario 3: Copies Plus Marketing
Zero advance, 200 copies, some marketing help, but 8 percent royalties. Those copies are worth $4000 at $20 each. I pushed for above 10 percent across the board and added a royalty audit clause to check sales yearly, plus a reversion clause if sales tank. Taking on more self-promo helped seal the deal.
Watch for traps: royalties only after costs are recouped, or weak subsidiary rights splits (aim for 70/30). Get it in writing. Small presses are partners, not enemies. My higher royalties came from firm but fair talks, building a solid relationship. Know your worth, research, and maybe consult a lawyer or SFWA’s contract folks. Your words are gold. Treat them that way.
Written by Readers’ Favorite Reviewer Cherubimaris Casino