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Social Media Marketing - Does it Work?
If you are an author, I am sure you have seen plenty of books advertised on social media, mainly Facebook, Instagram, and Twitter. Authors will post every day to various groups in a bid to get sales, but does it work?
Like many things, book groups have become oversaturated and flooded with 'buy my book' posts. Hundreds are added every day and as most book groups cover a wide range of genres, it can be difficult to get your book seen. Not to mention algorithms acting against you. So how can you make your book stand out from the rest?
For a start, use an image in your posts as opposed to the image which appears when you add a link. A clear image can be eye-catching to the user and posts with images do better on the likes of Facebook.
Make sure that your image fits the platform. An image which works well on Facebook will not fit on Twitter or Instagram. Each platform has set dimensions and the last thing you want is a blurred or stretched image. If you use sites like Canva to create images, they have the correct dimensions available for specific posts.
Ad copy should include the book blurb, a teaser and a call to action – e.g. Click the link below to learn more. You need to grab the user and keep their interest. Images are the first step and if followed by a great blurb, this will increase your chances of the user clicking the link.
For the book link, add it to the comment section below your post as opposed to adding it to the main post. Facebook tends to hide posts with links in them. By adding them in the comments, you have a better chance of your post being seen.
For Instagram, it is difficult to show a book cover, but you can create an image for your book. You could create a teaser post with a short extract from the book or use a picture that ties into your book. Include a blurb and link in the comments.
For Twitter, it can be difficult to get your book seen. Twitter is fast moving and as soon as you tweet, it gets lost in a sea of other tweets. The best way to be seen is to post multiple times per day – up to ten times. You may want to use Tweetdeck to set up tweets in advance. A good picture will get your tweet noticed. Due to the reduced word count on Twitter, you will have to rely on a good hook to entice the user.
Social Media Marketing can be effective and when combined with ads, it can really boost sales. Remember to always follow the rules of any promotional group you are in and look for groups with more specific genres that suit your book as opposed to a group which includes every genre.
It can be a lot of work, but it is possible to get sales through social media marketing. If you are having problems getting sales, then perhaps it would be a good idea to get a second opinion on your cover and blurb. There are many feedback groups available to help.
Social Media Marketing is free and when done right can prove to be profitable.
Written by Readers’ Favorite Reviewer Samantha Gregory