Social media is the best free marketing plan for your new book. It transfers huge amounts of information and ideas every day. Here are some of the best ways to market yourself and your work with social media:

1. Make a video book trailer and post it on all of your social media accounts: Facebook, Twitter, Instagram, and YouTube. Videos are extremely engaging and can be easily shared by potential readers to other potential readers. According to ComScore, readers are 64% more likely to purchase your book if they see an effective book trailer. Your trailer should give the viewer a refreshing and exciting idea of the plot while not revealing any spoilers. You can find free music, video clips, and images to use in your trailer online. Some websites to investigate are www.gratisography.com, www.unsplash.com, www.archive.org, and www.freestockmusic.com. The key to effectively marketing with a book trailer is to post it on as many websites as possible. Some services will distribute your video to multiple social sites for free. An example is www.oneload.com.

2. Make a Facebook author page. A page is different from a profile because it allows you to title yourself as an author. It is also focused solely on your career as a writer instead of on social aspects of your life. You can post about the development of your novel or your path to publishing on your Facebook page, and you can share links to where your book is being sold.

3. Share the first chapter with the world. You can post the first chapter in a downloadable format so that potential readers can easily view it. Another good idea is to embed a Twitter retweet button in the chapter which will allow people who enjoyed the first paragraph to share it with their friends. This will help you to reach even more people.

4. Post book reviews on your social sites. Book reviews can be powerful tools. They will increase the anticipation of the release of your book, if you haven’t already released it. If you have released it, they will act as advertisements. You can even invite followers or friends on your social media to review your book if you don’t have any reviews or if you just want more.

5. Share your progress. Tell your followers about where you are in the book or how many words you have written. This will motivate you and create more excitement about your writing. If you just reached the halfway point or finished 3,000 words in one day, you need to share these successes.

6. Make a Pinterest board for your book. Pin pictures that relate to your book on your board. In this way, you will create an atmosphere that entirely circles around your plot or message.

7. Join or create a book-loving community for authors and readers. There are several Facebook groups for authors to join where they can share their work or talk about writing. While joining an already formed group will give you more group members to reach out to, creating a group might give you more publicity. There are also numerous online social networks for writers, like www.writing.com and www.figment.com.

8. Create a Tumblr account and blog. Writing on a blog will give you subscribers and can help to build your email list. People who enjoy reading your blog posts will be more likely to be interested in reading your book, especially if you blog about things related to your book or writing in general.

9. Join Goodreads, a site for connecting readers and books and authors. As a Goodreads member, you can review books that you have read already. After you have established yourself as a solid Goodreads member, you can start to publicize your book. Reviewing and reading other books is a way of publicizing yourself.

10. Post or Tweet quotes from your book. This is like sharing the first chapter. It builds interest and anticipation for your book. Quotes could be paired with pictures related to them to further enhance their effect. You need to be very active socially for this marketing plan to work, so start posting everything and anything you can related to your writing, whether it is about your struggles or successes. Good luck!