Author Services

Author Articles

Hundreds of Helpful Articles

Book Review & Contest Insights from Real Reviews and Submissions

What separates great books from the rest? Below are articles with insights from real reviews and contest submissions—what works, what doesn’t, and how to improve your book. You’ll also find a wide range of articles covering writing, publishing, marketing, and more. Each article has a Comments section so you can read advice from other authors and leave your own.

Why Some Books Win Awards (And Most Don’t) — Insights From Real Contest Submissions New!

What separates award-winning books from the rest? After evaluating contest submissions across a wide range of genres, certain patterns become clear. Some books consistently rise to the top. Others, even with strong ideas and clear effort behind them, fall short. The difference is rarely dramatic—it...

What We’ve Learned From Reviewing Hundreds of Thousands of Books (And Why Most Don’t Stand Out) New!

After reviewing and evaluating books across thousands of submissions over the past two decades, certain patterns become impossible to ignore. Some books immediately stand out to reviewers. Others—even well-intentioned ones—fade into the middle or fall short. The difference is rarely luck. It comes down to...

The Moment Everything Changed For Your Character

Character development is a gradual process and there is plenty out there on how to build up to fully-fleshed characters. But within this, as part of the rising plot action, is that pivotal moment when a character changes fundamentally. It is a shift so dramatic that it redefines who they are, and can be as subtle as a quiet decision or as charged as a complete breakdown. Either way, it becomes the moment when everything changes and marks the evolution of the character.

The Breaking Point:

This is when a character is often pushed to their limits by pressure, anger, violence, a snap, or anything that triggers them. It can be a betrayal, the death of a loved one, or a huge moral dilemma that tests their values. It is in these moments of crisis that a character's true nature is revealed. A seemingly calm and composed individual may crumble under pressure, or an innocent soul may be hardened by the harshness of the world. Take, for example, the character of Jay Gatsby from F. Scott Fitzgerald’s The Great Gatsby. Gatsby's persona is built on a carefully crafted image of wealth and success, masking all weaknesses and his longing for Daisy. His entire life is driven by the desire to recapture the past, but the moment he learns in no uncertain terms that Daisy cannot leave her husband for him, it all falls apart. In this instant, Gatsby's carefully constructed world implodes, and the trajectory of his life, steamrolling to his tragic end, is sealed.

Emotional Collapse and Vulnerability:

Similarly, characters may undergo evolution through emotional breakdowns or moments of intense vulnerability. These moments do not necessarily signify a collapse, but rather an awakening — a realization that leads to a shift in their perspective. In one of my favorite novels, Toni Morrison's Beloved, Sethe’s breakdown comes after seeing her deceased daughter’s spirit, which unleashes all her past trauma. The weight of this moment redefines Sethe and her understanding of maternal love, guilt, and the scars of slavery.

Subtle Shifts and Epiphanies:

Sometimes, the shift is so subtle that it’s almost imperceptible, but is still a turning point for the character. In these instances, the moment may not involve a crisis point but rather a quiet epiphany that leads to an understanding of self. Most of us read The Catcher in the Rye in school, studying the thoughts and actions of Holden Caulfield. There is not a single defining event but there is the moment he acknowledges the need for connection with others. This quiet shift from isolation is the turning point.

The Flip of Perception:

A perception flip is when a character is impacted by the change of another. It is something of a sub-shift that fits into all the other moments. I loved listening to Amy Tan, author of The Joy Luck Club, talk about the complete change in every daughter's perspective of their mother. It can be witnessing them when they are gravely ill, enraged, or humiliated, and the flip is the difference between how the character viewed them and their actual life.

In all these cases, the moment of change is the fulcrum upon which the plot pivots. How they respond, whether it is to rise to the occasion, succumb to despair, or pick up the gun and pull the trigger, sets fire to the story.

Written by Readers’ Favorite Reviewer Jamie Michele