Let’s face it. Your book may be awesome. Your cover is beautifully done. Your grammar is perfect. Your sales are zero. Okay, maybe five or more units sold, depending on the number of your relatives and friends who bought it. Then you’ll hear of a nonsense book making it as the best seller of the year. Why? Because the sale of the book is dependent on the marketing strategies and book promotion that you and your publisher do. There is where the power lies.

Here are four ways to ensure that your book will get the attention it deserves (and you would gain the monetary increase that you deserve) through the power of book promotion.

Promote before, during and after publication. Yes, you got it right. There is no break or vacation when it comes to promoting your book. You may start blogging, emailing all your contacts, tweeting, texting, talking, Facebook-ing every person you can even from the first day of your writing. The earlier you do it, the better (just make sure that you finish the book). This will create anticipation and hopefully excitement in your potential readers. Of course, be careful not to overdo it. Make it in such a way that they will look forward to the finished product. After the release of the book, expect your schedule to be more hectic. Try to be very visible. Visit bookstores and libraries, do some book signings, or promote on local radio stations. Post once or twice a day, maybe some trivia about the book or a line from the book, in all possible outlets. The list is long and you can even be creative and think of your own unique strategy.

A good review will take you places. Let’s face it. Many people tend to buy something when they hear good things about it. If you can get good reviews, you are on your way to success. Word of mouth referral is priceless. The question now is how can you make these reviewers (okay… or anybody for that matter) read your book? Read on.

Give away free books. You may think that is not profitable now but it will be later on, especially if your book is really good. It’s technically a principle of sowing and reaping. You plant first and then you will have a harvest. And the harvest is always greater than the planting. Do not forget to give complementary copies to reviewers.

Write more books. Your present book may not even be selling at this time but just write more. Why? First, simply because the more books you include in the description of the author, the more credible you'll appear. Second, because sometimes it’s all according to chance and pure luck. You’ll just never know which book will make it to the top. Third, because writing is supposed to be a passion and not just a means to gain more finances. So even if it is not doing well, you can continue doing what you love to do best … and that is to write.