Any author can attest to the fact that choosing a title is not as easy as seems, whether in the case of a non-fiction or fiction book. In many instances, authors may grapple with the best title to give their book, bearing in mind that the subject of any plot is the first point of contact between a reader and an author’s work. In those few moments when a reader holds a book in their hands and decides whether to read it or disregard it, the title is paramount in convincing them that the publication is worth their time.

Though the title of a non-fiction book should be objective, it should not appear dry or unimaginative. When selecting a title, an author could consider collating two different factors that are complete opposites of each other, such as, Marriage or Singlehood: Determination within Despair. Contrast arouses questions in a reader’s mind and makes them read the book to find the answers. It is an interesting way of presenting information without being too obvious or making your book appear like a manual. It gives the book an interesting flair that is more likely to capture someone’s attention. This kind of title also recognizes a potential reader’s predicament and is more likely to resonate with them since the author already seems to grasp the reader’s plight.

Another way of adding an interesting twist to your title is building the reader’s curiosity possibly through posing a question if contrast may not work for you. The author can use questions such as ‘Who is Responsible?’ or ‘What does the Future Hold?’

Another way to enhance a book’s title is to add a subtitle to it. While adding the advantage of allowing an author to maintain a short, gripping title, subtitles also add a brief description of what the book contains. Sometimes it is not enough to have a catchy subject for your story. The reader needs to get a glimpse of what the book is all about. Even though subtitles are usually longer than most titles, the author should be careful not to create one that is too long. A few words are enough. The subtitle should also link to the title. Having a subtitle that contrasts too sharply with the subject can be confusing to a reader.

Most readers of non-fiction read books from this genre to improve a particular area in their lives. In short, they have questions in them that require answers. The author, therefore, should consider this factor while coming up with a title. Within the subject, tell the reader what they will gain when they read your book and what makes your book stand out. You can include an assurance, a time limit and the specific query your book addresses, for example, How to Lose Ten Pounds within a Month. This way the reader clearly understands not only the issue the book addresses, but also the time frame within which the reader can expect results if they follow the book’s advice.