Although the theater industry and the publishing world might feel like two polar opposites, there is a lot we can learn from the Broadway business model. Whether you are an aspiring author or a literature veteran, following these lessons can help you become a stronger writer, achieve your publishing goals, and open up new opportunities to pursue your dreams.

First, Broadway treats each show like its own brand. Take Phantom of the Opera and Annie, for example. Both have very different aesthetics, with Phantom relying on a dark, gothic feel and Annie taking place in New York City in the 1940s. Even when shows release key art and promotional materials, they often have specialized fonts, color palettes, and aesthetics that give audience members a sneak peek into the show. As you write, consider how you want to present your story to the world. Are there any specific visual moments that feel important for audience members to know about? What are the particular colors, designs, or key art that reveal the book’s aesthetic? By having a clear sense of identity, you can help distinguish your book from the hundreds of others on the bookshelf, encouraging readers to pick up your work. 

Next, Broadway is collaborative. The show relies on more than just the star actress or the director who calls the scene. It is an entire industry with stage managers, accountants, designers, ushers, wig and makeup supervisors, and countless others. Putting on eight shows a week is no small feat, and requires a team of dedicated, passionate people. Don’t try to write your book alone! Call your best friend to see if they’ll run through dialogue with you. Have your editor catch the mistakes you missed in your 2 AM writing session. Ask for feedback from your former professor. If you’re passionate, you will be amazed at how many people will be excited about it too. Don’t miss out on the variety of perspectives that family, friends, and mentors can add to your work. 

Finally, Broadway is adaptive. The theater industry is constantly changing, and Broadway must be able to pivot to survive. During the pandemic when theaters shut down, producers provided digital content that global audiences could enjoy. These projects brought necessary economic value to Broadway while providing a source of community and comfort to audiences in unprecedented times. Things might not go your way when you’re writing your story. You may get caught up in writing blocks, or be unsure how to move your character into the next scene. You might send thousands of query letters before getting the life-changing book deal. The frustrations, disappointments, and doubts are a normal part of the process.

Don’t give up. Keep pushing and keep pivoting. Adjust where you need to, and dig your heels in deeper where you don’t. Write, and write often. And if you can listen to a few show tunes while you write, maybe take a moment to be inspired by the magic of Broadway along the way.