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Book Review & Contest Insights from Real Reviews and Submissions

What separates great books from the rest? Below are articles with insights from real reviews and contest submissions—what works, what doesn’t, and how to improve your book. You’ll also find a wide range of articles covering writing, publishing, marketing, and more. Each article has a Comments section so you can read advice from other authors and leave your own.

Why Some Books Win Awards (And Most Don’t) — Insights From Real Contest Submissions New!

What separates award-winning books from the rest? After evaluating contest submissions across a wide range of genres, certain patterns become clear. Some books consistently rise to the top. Others, even with strong ideas and clear effort behind them, fall short. The difference is rarely dramatic—it...

What We’ve Learned From Reviewing Hundreds of Thousands of Books (And Why Most Don’t Stand Out) New!

After reviewing and evaluating books across thousands of submissions over the past two decades, certain patterns become impossible to ignore. Some books immediately stand out to reviewers. Others—even well-intentioned ones—fade into the middle or fall short. The difference is rarely luck. It comes down to...

Why a ‘Save the Cat’ Moment Can Elevate Your Novel

One of the quickest ways to make readers emotionally invest in a character is through what writers often call a “save the cat” moment. When I teach creative fiction writing, I use Jessica Brody’s Save the Cat! Write a Novel. Brody does an excellent job of adapting the technique from screenwriting to novel writing. Incorporating a save-the-cat moment into a novel early can have a great payoff later. 

The phrase comes from screenwriting and refers to a brief scene early in a story when a character does something kind, vulnerable, generous, or unexpectedly human. Sometimes the character will help someone, or they might reveal fear, humor, loyalty, or compassion in a quiet moment that shifts how the audience sees them. In fiction, this technique can completely transform the reading experience by creating an emotional attachment before the larger conflict fully unfolds. Readers do not automatically care about a protagonist just because the story follows them. A character can be clever, attractive, successful, or even fascinating, yet still feel emotionally distant. A save-the-cat moment bridges that gap. It gives readers a reason to root for someone before the plot puts them under pressure. 

A save-the-cat moment can also shape a novel’s tone. In literary fiction, the scene may be subtle. In thrillers, it might happen quickly before the action begins. In romance, it often reveals tenderness beneath confidence or sarcasm. In horror, it can make later danger more painful because readers already care deeply about the character’s survival. Westerns are especially good at save-the-cat moments because the heroes are often stoic, guarded, or intimidating. A small act of mercy or protection early in the story signals to the audience that humanity remains beneath the toughness. No matter the genre, the purpose remains the same: emotional investment.

Importantly, the moment should feel natural rather than contrived. Readers can sense manipulation when a writer inserts an obviously sentimental scene that is disconnected from the character’s personality. The best cave-the-cat moments reveal who the character already is. They do not announce goodness; they uncover it. Even antagonists can benefit from this approach. A villain who comforts a child or shows loyalty to a sibling becomes more memorable than one who exists only to cause harm.

Timing matters as well. These scenes often appear early because readers are deciding whether to emotionally commit to the story. First impressions matter in fiction just as they do in real life. If readers connect with the protagonist within the opening chapters, they are far more likely to continue turning pages through slower sections or complicated plot developments. Perhaps most importantly, a save-the-cat moment creates emotional contrast. When readers witness kindness, vulnerability, or hope early in the novel, later conflicts hit harder. Loss feels sharper, betrayal feels more personal, and triumph feels earned. The character becomes more than a figure moving through the plot. They become someone readers genuinely care about, and that emotional connection often separates a forgettable novel from a memorable one.

 

Written by Readers’ Favorite Reviewer Carol Thompson