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Why Freelance Writing Jobs Are In Demand
There are numerous types of freelance writing jobs including legal writing, technical writing, medical writing, travel writing, blog writing, etc. Niche writing is a great way to go as a part-time or full-time freelance writer because you will get more experience as you continue working and with more experience you can charge higher rates. One of the most popular niches in the writing world is Internet marketing. There are several subcategories of this niche, almost all of which offer very well-paying freelance writing jobs. Unfortunately, there is also a lot of competition in these niches. The following are some of the most hotly contested niches in the writing industry.
SEO writing jobs
Jobs in this category are usually called SEO copy jobs and keyword-rich articles. The reason why these types of jobs are very popular is that the writer writes articles around a very specific keyword. For instance, let's say a client sells African paintings and African pottery. Articles written for this client will mention the keywords 'African paintings' and 'African Pottery' several times. These keywords will improve the search engine rankings of the client's website for the two keywords. Therefore, when people use the keywords in searches, it will be easier for them to find the client's website.
Articles written for SEO purposes vary in length, but the most common lengths are between 300 and 500 words. A person that writes SEO articles must be very skilled in order to make the articles interesting while maintaining the required keyword density. SEO copywriters earn anything from $15 to $200 per article. Most writers in this category earn an average of $25 to $50 per article.
Landing pages
When you are browsing the web and come across a really long page that is written like a sales page, that page is called a landing page. A landing page is where most pay-per-click ads lead because the page should convince people to buy products or services from a certain company. Many landing pages look like mirror images of TV infomercials because this format has been proven to work.
There are many elements to every landing page. The writer must therefore be very skilled and he must know online marketing and the Internet like the back of his hand.
Social media writing
This is a relatively new part of the writing world, but it is becoming quite popular. The main difference between a Web content writer and a social media writer is simple. A Web content writer's main purpose is to make the content more easily searchable by people who are seeking information via search engines. However, a social media writer's main objective is to make sure that the article will be shared on social media networks as many times as possible.
One of the unique things about social media content is that it is very much headline driven. It is very difficult for an article to receive many social shares if it doesn't have a headline that stops readers in their tracks and forces them to read the article. Of course the article content is also important but it is not everything. Social media writers have become much sought-after because of the explosion of social media sites.