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Book Review & Contest Insights from Real Reviews and Submissions

What separates great books from the rest? Below are articles with insights from real reviews and contest submissions—what works, what doesn’t, and how to improve your book. You’ll also find a wide range of articles covering writing, publishing, marketing, and more. Each article has a Comments section so you can read advice from other authors and leave your own.

Why Some Books Win Awards (And Most Don’t) — Insights From Real Contest Submissions New!

What separates award-winning books from the rest? After evaluating contest submissions across a wide range of genres, certain patterns become clear. Some books consistently rise to the top. Others, even with strong ideas and clear effort behind them, fall short. The difference is rarely dramatic—it...

What We’ve Learned From Reviewing Hundreds of Thousands of Books (And Why Most Don’t Stand Out) New!

After reviewing and evaluating books across thousands of submissions over the past two decades, certain patterns become impossible to ignore. Some books immediately stand out to reviewers. Others—even well-intentioned ones—fade into the middle or fall short. The difference is rarely luck. It comes down to...

Witches in Horror: The Macabre of Magic

Even before the European Trials, witches have remained a mysterious force of nature hidden within our imaginations. With blood sacrifices, familiars, and hexes at their disposal, the witch has remained a staple of the horror genre. Even with authors such as J.K. Rowling, Kami Garcia, and Margaret Stohi, there’s no doubt that witches still do inspire fear in the literary world. 

So what about it? Why is the witch such a popular archetype to write about? Why is the witch even associated with the horror genre, even with the advent of its more fantastical depictions? But most importantly, what makes their characters so interesting? 

Well, below are a few reasons why.

Flirting with the Devil

It’s tough to shake off the grotesque reputation witches have garnered. For past centuries, it was believed that witches made pacts with the Devil himself to attain their magical prowess. They use familiars to spy on their neighbors and enemies, cast curses with just one look, and can even gain control of someone with a single bone or lock of hair. Sometimes depicted as an old crone, other times a beautiful woman, either way no one can see beneath their disguise. They are considered outside the realm of the church, and because of their powers, they are feared.

Dancing in desperation

Why a person decides to turn to witchcraft is anyone’s guess. Perhaps a broken heart led them astray. Maybe their loved ones abandoned them. There are even people who equate it with independence and power. Whatever the case may be, a character’s desperation can make any reason seem alluring enough to lead them down a terrifying road where there is little, if any, light in the nightmare they’ve thrust themselves into. 

Whether guilt or remorse 

Just like in Christopher Marlowe’s Dr. Faustus, by the end of the story it doesn’t matter what a witch’s past was, what their reasons were, or whether or not society chose to accept them. Their fates are always the same. They may become someone with no equal, someone that could bring suffering to the whole world, someone that could kill their friends and family and smile while doing it. But they’ve lost themselves, drowned in their sins while greedily asking for more. Of course, there are other other endings, such as being dragged off to hell. To be honest, I’ve rarely read a book that offered a happy ending. Still, one thing remains certain; whether you feel guilt or remorse, you still reach the same dead end.

But with all of these characteristics lies one thing; ambition. Not productive ambition, or the desire to protect your loved ones. Rather, this ambition comes from arrogance, from vanity, from pride in that you thought you could solve your problems on your own. It’s a mistake a lot of characters make, and it’s that mistake that has twisted the character to destroy their own selves, to devour the weak, enslave the strong. 

Still, what they choose to do, I’m not at liberty to say. Some spells, after all, are better left unsaid. 

Written by Readers’ Favorite Reviewer Robin Goodfellow