Although copywriting and writing a novel are two very different things and belong to very specific audiences, there are certain things that are common between them. Both copywriters and authors have to choose their words very carefully and ensure that their written narrative is appreciated by their audience and appeals to them. Since authors always have to make sure their writing is perfect, getting some tips and help from copywriters can do wonders for them. There are certain things that copywriters perfect to get better engagement, intrigue the reader and simply make sure that they have the attention of their audience.

Here are some tips from copywriters that can help any author enhance their writing skills and become an overall better writer.

Start by giving your audience what they want and desire. This is something that copywriters excel at; they always make sure that they give what their readers want. Keep your audience in your mind while structuring your story, think about what they want to read and add your own spin to it.

Do your research before writing anything. This is one thing that copywriters never compromise on and they extensively research their topic before they even begin the writing process. This tip is very helpful for authors who write fantasy and young adult fiction. Research will help you make your narrative more realistic, credible and relatable.

Make sure that your story has a purpose behind it and you have a plan in mind. Make an outline, keep your idea in your mind and hone the idea from there. Your characters should have a purpose; they must have a goal that they want to achieve and must have something to fight for. Your goal should be to deliver a believable character that appeals to your audience and grabs their attention.

You should have your voice in your narrative; it can be your signature and something that stands out from the other authors. It is actually a brilliant way to connect with your readers and grab their attention. It is your unique signature that keeps the story interesting and your readers hooked enough to keep turning pages.

Try to vary your sentence lengths. While it is ideal to have 10 to 15 words in your sentences, it is best to keep changing the number of words in your sentences. It makes it easier for readers to understand what you are trying to say. Shorter sentences are perfect for creating drama or to hype up a situation; it is a great way to create action as well. The longer sentences are great for descriptions and building the situations and background. Varying sentence lengths are also great for keeping the attention of your audience.

Don’t be afraid of using emotions as they will help you make a connection with your readers. Every emotion has a different reaction from readers and every reaction changes with the characters as well. Try to avoid using the passive voice too much as it can make the narrative cumbersome at times. Don’t be shy to look up words that will better express what you want to say. And last but not least, edit your work ruthlessly and make it as perfect as you can. After that, look through it once more!