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Does a Writer Need a Publicist? (Part 2 of 2)
A downside to a publicity service is that you may not be able to recoup your investment. The upside is that if you are seriously treating your writing as a career and business, good publicity will help create reader awareness and help put your book...
Does a Writer Need a Publicist? (Part 1 of 2)
Writing a great book takes time and commitment, even for the most prolific authors. Writing is the first step toward the fulfillment of seeing your masterpiece in print. Writing, for the most part, may be a solitary exercise, but the process of conceiving a story...
Growing Your Newsletter Followers
Congratulations! You’ve just finished your newsletter. You’ve spent hours painstakingly designing it and redesigning it, making sure the content made sense. You even offered a great deal at the end of it. You got your sign up link, and now you’re ready to promote the...
Treating Your Writing as a Business
Are you self-publishing a series in a particular genre, say erotica, young adult, romance, sci-fi, crime, etc? With such an objective, the thought of profiting from your work has crossed your mind. Why not? Why shouldn’t you earn a few bucks for something that you...
SEO 101 (Part 2 of 2)
Another bonus is that most companies have an SEO expert on board who would help you determine the SEO specifications they want. Because of this, most companies are even willing to train new writers from the basic to the advanced concepts of SEO. As mentioned earlier,...
SEO 101 (Part 1 of 2)
Writing online requires a specific set of skills not commonly needed in old school writing. This is why writers must keep themselves up to date with the latest trends through continuing writing education. You have seen and heard it before--companies looking for writers with SEO...
How Newsletters Help Market Your Book
I’d be lying if I said we, as writers, didn’t have to market our own work. Not only do we have to worry about query letters, but with the rise of self-publishing and indie publishing, we also have to worry about marketing ourselves to our...
Honesty Without Brutality in Negative Reviews
For authors, negative reviews are a bane, the hammer that shatters their masterpiece. The tragedy is that negative reviews break potential authors. I have seen young writers who have authored books, but upon reading scathing reviews, have stopped. Negative reviews are often insensitive. They mean well,...
Sell More Ebooks by Optimizing Your Metadata
Self-publishing authors who rely heavily on sales generated on their website gloss over metadata and its importance. Metadata is a vital part of your book’s success as it helps your book become visible in the vast world of internet. If your reader cannot find your...
Introversion and Marketing
Somewhere out there, a shy, reclusive would-be author is “in the zone,” typing away words that will assemble a potential masterpiece and he considers taking the self-publishing route. Then it hits him: marketing is not his strong suit. No introverted writer ever shouted, “Buy my...