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What The Mega-Merger Between Penguin And Random House Means
In July 2013, two of the world’s biggest publishing houses came together in a merger that created ripples all over the global publishing industry. The two companies, Penguin and Random House, joined to create a mega publisher called Penguin Random House. The new publishing giant...
Is Self-Publishing Success A Myth?
According to John Kremer, book promotion guru, the works of self-published authors could be used to stock an incredible book store or superb college library. Kremer proceeded to name 52 writers who decided to self-publish their books. Among the names mentioned by Kremer are: Mark...
Is New Adult Fiction The Next Publishing Breakthrough?
Although new adult fiction was first proposed in 2009, it is making headlines now a lot more than it did then. More publishers are recognizing that new adult fiction deserves to be on a category of its own. Since the category was introduced, many people...
Young Adult And Adult Audiences: How To Appeal To The Masses
There is ALWAYS a primary audience. Even when an author wants to write a book with mass appeal, the author must know that there is always a primary target market. Usually when a book targets young adults, it is more readily bought by adults as well....
Writing For The Market: What’s The Importance (If Any)?
Regardless of whether an author is writing to cater to the needs of an existing audience or to carve out a niche for himself, he is bound to have many questions. Authors have a hard time understanding genres and sub genres. When agents change their...
How to Approach Non-fiction Book Publishers
So you have written your non-fiction book and you feel ready to have it published - what is the next step? How do you go about getting it published? One really good piece of information is that many book publishers of non-fiction will accept an author...
Reasons For Big Publishers To Dislike Amazon
Ever since self-publishing became a common way for authors to get their work out, there has been a lot of resistance from many quarters. The eBook revolution only made things worse because small authors can now sell their books online to a wide audience with...
What Are the Best Book Publishing Companies?
When considering what book publishing companies to approach with your manuscript, there are quite a lot of options available to you and they need careful consideration. One thing to remember is that there is no ‘one best publishing company’ out there as they all cater...
What is the Best Print on Demand Platform?
Trying to secure a book contract with a publisher in today’s climate is becoming increasingly difficult. However, you do not need to find a publisher to get your book read as you can now publish yourself, as an ‘independent’ author, and see your book in...
How to Format an eBook
EBooks certainly seem to be the way forward for many new writers. You can now be your own publisher by creating a digital book; the publishing world has never looked so good. However, converting your book into a digital format can be a tricky one...