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Reviewed by Renee Guill for Readers' Favorite
Craved: The Secret Sauce to Building A Highly-Successful, Standout Brand by Keli Hammond is about how to brand yourself and your business. It teaches you the meanings of branding and marketing. Keli Hammond also gives you ideas on how to market your brand. She gives you quick tips and questions to use for your business. She goes into great detail about each of the tools you can use for marketing. At the end of each chapter, she gives us the shortlist as to what the chapter was about. Keli also gives you examples using companies and how she would help them.
I thought that Craved was extremely resourceful. I happen to have started a blog and am hoping to turn it into a business some day, so the information Keli gave was very valuable. I loved that she gave the definition of marketing; spoiler alert ... it's not what you think. She also told us what branding really means. I loved how she explains it so we don't feel stupid. She had great quick tips and worksheets for readers to use, which I thought was extremely helpful. Keli also talked about all the tools you can use to market, such as social media. I learned I was doing things wrong, so now I know what to fix. If you are a blogger or own a business, then I definitely recommend Craved: The Secret Sauce to Building A Highly-Successful, Standout Brand. Even if you think you know all about marketing, you might just be surprised.