Elizabeth Chabe wrote The Giant's Ladder to assist scientists and engineers in marketing their work. Some of the concepts that Chabe writes about are understanding the market, creating a brand, developing a campaign, and deciding where to direct marketing messages. The book includes numerous examples,...

The recent COVID-19 pandemic caused widespread job losses, business shutdowns, and a monumental shift in global employment dynamics, forcing many to reevaluate their careers. As the job market constantly evolves, professionals must adapt to the changing work environment and job market demands. In How to...

The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life by author Tom Marks offers insightful reflections and intriguing stories that inspire and teach important business lessons. The book focuses on the path of transforming into a successful leader...

Imposters on the Zoom! is penned by author team John Buie and Jason Hagerman in the marketing, sales, and self-improvement subgenres. This comprehensive and engaging work offers practical guidance for marketing managers, sales leaders, owners, and operators of B2B companies to generate more sales leads...

Nowadays, it is fundamental to know how to create opportunities in life, regardless of whether you are a student, employee, or entrepreneur. It is essential to analyze our skills, personal presentation, and areas for improvement to achieve this. Nyrka Riskin explains everything there is to...

In Cultural Intelligence for Marketers, Anastasia Kārkliņa Gabriel speaks about the imperative for brands to move beyond stereotypes and superficial gestures and demonstrate a true understanding of cultural nuances and power dynamics. She writes about the evolution of cultural intelligence, proposing the Culture-Strategy-Innovation framework, which...

In his self-help business guide Failing Fast?, Luv Tulsidas shares his ten secrets to succeed faster. He aims to help readers avoid constant failure, which is the current trend of most startups today. The author encourages beginners to dream big and be bold, but not...

Your VIP Biography: How to Write Your Autobiography to Land a Hollywood Deal by Kenneth Atchity and Alinka Rutkowska is an in-depth guide to writing a best-selling memoir with all the elements to grab the attention of movie makers and bring the story to the...

Backstage Pass by Harvey Lee is a captivating memoir about the author's remarkable experiences in the worlds of business and music. From a school leaver to a music manager, Harvey's story is an intriguing mix of challenges, wins, losses, and humor. He was the type...

Self-Promote and Succeed by Julie Broad is a non-fiction business book for indie authors. The author talks about what you want your book to do for you, gives you options to publish your book and explains how to do that. She covers different ways to...