What The F*** Is Copywriting?

A Beginners Guide To Writing Persuasive Copy That Sells
By Leanne McGregor

What The F*** Is Copywriting? A Beginners Guide to Writing Persuasive Copy That Sells by Leanne McGregor will provide newbie copywriters with a concise guide on how to start in the industry, perfect their craft, attract clients, and make money from copywriting. McGregor provides a...

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Create Better Advertising

An original Madison Avenue Mad Man shares creative insights, tips and advice
By Jay H. Heyman

Create Better Advertising: An original Madison Avenue Mad Man shares creative insights, tips and advice by Jay H. Heyman is a concise guide to advertising. He talks about advertising copy and content writing using short paragraphs to explain matters, such as what not to do...

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Leading in a Social World

Stop social media marketing and build social capital instead.
By R. Aaron Templer

In Leading in A Social World, R Aaron Templer turns our perception of social media marketing on its head. He considers social media the area of leaders and customer service, not marketing. He sees building social capital as a leadership skill, and the goal of...

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Can You Dress for Success?

Ten Tips for Style
By Stanley G Buford

Stanley G. Buford gives the answer to his book’s title—Can You Dress for Success?—a resounding “yes!” Stanley goes over the dos and don’ts of dressing for success. Conservative clothing is always a safe choice. When one dresses too flashily, it actually generates a negative vibe....

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Brands Don’t Win

How Transcenders Change the Game
By Stan Bernard, MD, MBA

Brands Don’t Win: How Transcenders Change the Game is a work of non-fiction that focuses on business, marketing, and branding. It is intended for the general adult reading audience and was penned by author Stan Bernard, MD, MBA. From the mind of this globally renowned...

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The Non-Obvious Guide to Marketing & Branding

Without A Big Budget
By Rohit Bhargava

The Non-Obvious Guide to Marketing & Branding Without a Big Budget is a must-read book for any entrepreneur wanting to educate themselves on the critical role of marketing for business success. I loved how Rohit Bhargava uses real stories and plain language to cover the...

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Winning Digital Customers

The Antidote to Irrelevance
By Howard Tiersky

Winning Digital Customers by Howard Tiersky offers invaluable advice on staying relevant in a digital age. Chapter One commences with a discussion of the enthusiasm we feel for brands and products that successfully create a sense of connection with customers. Chapter Two explains the stages...

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The Visionary Brand

The Success Formula Behind the World's Most Visionary Brands
By Bryan Smeltzer

The Visionary Brand: The Success Formula Behind the World’s Most Visionary Brands opens with an interesting case study about Oakley and how it almost lost its cultural direction as a brand and regained its footing by re-aligning its brand identity. Author Bryan Smeltzer shares his...

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Lions in the Grass

A Marketing Insider's Guide to Mass Persuasion (and why you want the Sh!t you want)
By Bill Morrison

Lions in the Grass: A Marketing Insider's Guide to Mass Persuasion (and Why You Want the Sh!t You Want) by Bill Morrison is an essential marketing book that teaches you about the dark art of emotional manipulation. Bill Morrison explains how emotional exploiters like marketers,...

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Flip This Risk for Conversations

17 Questions to Ask about Risk Management When You Don't Know What to Say
By Karen Hardy

Business is risky. Not talking about risk is a recipe for failure. Enter Karen Hardy and her risk management communication methods. In Flip this Risk® for Conversations, Karen teaches her readers how to communicate with management, stakeholders, and the whole corporation concerning risk issues. ...

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