In her book Delusional, Samantha Zink chronicles her journey from aspiring retail manager to CEO of Zink Talent, an influencer talent agency. Following her parents' divorce and a college internship, she shifted to public relations, building confidence and a network through roles at Michael Kors...

Marketing has become increasingly sophisticated in the prevailing highly competitive business environment. Allen Weiss and Debbie MacInnis set out to educate readers in The Brand Benefits Playbook. This book provides a useful framework to evaluate marketing strategy, with a particular emphasis on branding. The central...

Multifamily Apartment Syndications by Chris Roberts explores the advantages of investing in multifamily properties. These are properties that accommodate more than one family. Such properties offer advantages such as a path to passive wealth generation that bypasses the volatility of stock market movements. When starting,...

Personal branding is one of the key factors to success in today's hyper-competitive world. Brandon Birkmeyer, an advertising executive, entrepreneur, and podcaster, spent two decades in advertising, leading brand strategies at top agencies with many clients from Fortune 100 companies. In Front & Center Leadership,...

Elizabeth Chabe wrote The Giant's Ladder to assist scientists and engineers in marketing their work. Some of the concepts that Chabe writes about are understanding the market, creating a brand, developing a campaign, and deciding where to direct marketing messages. The book includes numerous examples,...

The recent COVID-19 pandemic caused widespread job losses, business shutdowns, and a monumental shift in global employment dynamics, forcing many to reevaluate their careers. As the job market constantly evolves, professionals must adapt to the changing work environment and job market demands. In How to...

The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life by author Tom Marks offers insightful reflections and intriguing stories that inspire and teach important business lessons. The book focuses on the path of transforming into a successful leader...

Imposters on the Zoom! is penned by author team John Buie and Jason Hagerman in the marketing, sales, and self-improvement subgenres. This comprehensive and engaging work offers practical guidance for marketing managers, sales leaders, owners, and operators of B2B companies to generate more sales leads...

Open This Book: The Art of Storytelling for Aspiring Thought Leaders by Sara Lohse unboxes the transformative power of storytelling. Using a conversational tone, Sara explores how seemingly ordinary stories and events in our lives can become the cornerstone for our empowerment and help us...

Nowadays, it is fundamental to know how to create opportunities in life, regardless of whether you are a student, employee, or entrepreneur. It is essential to analyze our skills, personal presentation, and areas for improvement to achieve this. Nyrka Riskin explains everything there is to...