The Consistency Standard by Willy Kuhne presents a practical approach to leadership and sales performance that shifts attention from short bursts of motivation to steady, repeatable behavior. The book opens by challenging the common belief that success comes from inspiration or heroic effort, arguing that...

Jeanna Valenti’s The Yoga of Marketing explores yoga ideas alongside modern marketing and shows readers how mindfulness and heart-centered thinking can better support people in their daily work lives. The book reveals that marketing, like yoga, can combine thinking and creativity, and it encourages being...

Your Business Growth Playbook by Jeremy B. Shapiro is a comprehensive guide that empowers entrepreneurs to scale their businesses effectively. The book is structured around three key levers for growth: increasing transaction frequency, increasing the size of each transaction, and increasing the number of customers....

Susan U. Neal’s How to Sell 1,000 Books a Month is a comprehensive guide for authors seeking to elevate their book sales and establish a successful writing career. With a focus on Christian authors, Neal provides a clear roadmap that combines practical strategies with spiritual...

The Amazon Author Formula Workbook by Penny C. Sansevieri functions as a practical companion to her main text, The Amazon Author Formula. This workbook is structured as a results-oriented resource, offering actionable tools for authors seeking to enhance their book sales. A thorough understanding of...

Since the recent COVID-19 pandemic, data-driven analysis has become ever more crucial for retailers to turn foot traffic into sales. While online shopping platforms aren't going to disappear soon, retail shopping has once again surged back to life after the chaos of the pandemic years....

Becoming Semi-Famous by Burke Allen is a comprehensive strategy for authors to amplify visibility through media exposure. Allen says that writing your book is just the beginning, and promotion is absolutely crucial in today's saturated market. Allen explains the importance of earned media, which is...

Growing up on the north side of Omaha, Brandon D. Cox always had an entrepreneurial mindset and outlook toward life. His parents and extended family instilled the values of hard work, street smarts, and grit in him from an early age. Later, when he found...

Prompting Originality: The A.I. Handbook for Humans by Norty Cohen and Delaney Ehrhardt presents an engaging and forward-thinking look at how to use artificial intelligence to promote creativity rather than stifling it, as is often claimed by those who see it as merely a means...

Harnessing Purpose: A Marketer’s Guide to Inspiring Connection by Melissa Fors Shackelford provides a transformative perspective on the marketing profession, shifting the focus from traditional metrics to the power of purpose-driven marketing. Shackelford begins by challenging marketers to examine the “why” behind their efforts, advocating...