Since the recent COVID-19 pandemic, data-driven analysis has become ever more crucial for retailers to turn foot traffic into sales. While online shopping platforms aren't going to disappear soon, retail shopping has once again surged back to life after the chaos of the pandemic years....

Becoming Semi-Famous by Burke Allen is a comprehensive strategy for authors to amplify visibility through media exposure. Allen says that writing your book is just the beginning, and promotion is absolutely crucial in today's saturated market. Allen explains the importance of earned media, which is...

Growing up on the north side of Omaha, Brandon D. Cox always had an entrepreneurial mindset and outlook toward life. His parents and extended family instilled the values of hard work, street smarts, and grit in him from an early age. Later, when he found...

Prompting Originality: The A.I. Handbook for Humans by Norty Cohen and Delaney Ehrhardt presents an engaging and forward-thinking look at how to use artificial intelligence to promote creativity rather than stifling it, as is often claimed by those who see it as merely a means...

Harnessing Purpose: A Marketer’s Guide to Inspiring Connection by Melissa Fors Shackelford provides a transformative perspective on the marketing profession, shifting the focus from traditional metrics to the power of purpose-driven marketing. Shackelford begins by challenging marketers to examine the “why” behind their efforts, advocating...

Marketing is key to the growth and success of almost every business in the world today. A robust marketing model helps an organization strategize better and allows it to take advantage of changing market trends, which, in turn, boosts sales. In The Marketing Machine, Ros...

The Salt Test by Kingsley Maunder is a practical guide for any entrepreneur, product manager, or innovator looking to turn a concept into a commercial product. The book uses real-life examples and focuses on identifying and testing critical assumptions as early as possible in the...

In Marketing in Web 3.0 by Simon Kingsnorth, the author takes his readers by the hand and walks them through the evolution of web-based marketing from the introduction of marketing on the web up to today's rapidly evolving and ever-growing digital landscape. It is a...

The New Rules of the Road by Dan Kahn provides an indispensable guide for navigating the rapidly changing marketing landscape, focusing on the convergence of public relations, marketing, and technology. This book is a compelling mix of Kahn’s personal experiences, professional insights, and forward-looking strategies...

Advertising for Books by Dale L. Roberts is the third book in the Self-Publishing with Dale series which focuses on promoting and selling your book after publication. Now that you’ve made it through the first two books, teaching you the basics and advanced tips about...