Harnessing Purpose: A Marketer’s Guide to Inspiring Connection by Melissa Fors Shackelford provides a transformative perspective on the marketing profession, shifting the focus from traditional metrics to the power of purpose-driven marketing. Shackelford begins by challenging marketers to examine the “why” behind their efforts, advocating...

Marketing is key to the growth and success of almost every business in the world today. A robust marketing model helps an organization strategize better and allows it to take advantage of changing market trends, which, in turn, boosts sales. In The Marketing Machine, Ros...

The Art of Managing Humans by Tsvika Abramovitch details the evolution of human resources from a bureaucratic function to a strategic business partner, emphasizing its growing influence in shaping organizational culture and handling challenges such as employee loyalty, retention, and motivation. He introduces his "seesaw...

Negotiations lay the groundwork for any successful business deal or agreement between two or more parties. But negotiating to get what you want is not always easy. With a background in personal finance, economics, and aviation, Geoffrey Michael brings readers an all-in-one guide that covers...

The Entrepreneur’s Edge: How to Build, Grow, and Manage Your Business by Scott Becker provides a primer for entrepreneurs at the beginning or more advanced stages of their business. It contains valuable wisdom with examples from the author’s life and experience in building a business,...

Charles and Sherry Feitel present Our Love Affair with Commercial Real Estate to individuals interested in having a thriving commercial real estate business. Told as an autobiography with a business focus, they share personal stories and discuss perspective and mentality while providing the tools you...

Easy Real Estate Investing for Beginners cleverly demystifies the often-intimidating world of real estate investment by offering a practical nine-step approach. These steps include building a strong foundation, finding and evaluating properties, tips on financing one’s first investment, how to make the deal, managing one’s...

Coaching For (a) Change: How to Engage, Empower, and Activate People by Greg Giuliano is an action-oriented handbook that provides specific steps on how to provide coaching in serving to lead. This is different than the old style of command and control model where keeping...

The AI Lead: Overcoming Data Drag to Accelerate Digital Dominance by Brian Lambert is a critical roadmap for leaders who want to steer through the intricate landscape of artificial intelligence, data management, and digital transformation. Lambert presents a calculated method for overcoming "data drag," a...

The Start-Up Puzzle: How to Create a Successful New Business Venture by Robert Van Pappelendam looks into the critical factors for a successful start-up, as pieces of a puzzle. Van Pappelendam talks about the need to understand market trends, consumer behavior, and context before launching...