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Reviewed by Tommy Wong for Readers' Favorite
Over the past decade, book publishing and book marketing have gone through enormous changes. Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide by Claudine Wolk and Julie Murkette gives up-to-date information on both book publishing and marketing. The book is divided into two sections. The first part deals with the publishing process and clarifies the differences between traditional and self-publishing methods and how to choose the most suitable option. The second part concerns book marketing and provides the main substance of the contents in which the authors discuss the basics of marketing, including conveying the author's message, defining the target audience, hooks and similar marketing tools, marketing plans, distinctive marketing ideas, and exhibitions.
Which author doesn’t want their book to be seen and sold? This is why Get Your Book Seen and Sold by Claudine Wolk and Julie Murkette is such a useful guide. I particularly liked the section “Our Broad Strokes on the Traditional Publishing Route and the Self-Publishing Route” in which the authors offer their insights on book publishing. With the revolution in the book industry during recent years, it is now much easier to get a book published, provided the right strategies are adopted from the outset. However, after the production process, the main focus shifts to selling the book. In this work, the authors share plenty of tips on book marketing. For those who are interested in having their work published or marketed, this is a worthwhile read and is highly recommended.