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Reviewed by Carol Thompson for Readers' Favorite
Pet Project: How a Simple Idea Transformed the Pet Industry—Furever! by Jim Dougherty is a compelling entrepreneurial memoir that chronicles the founding and evolution of two retail giants in the pet industry, PetSmart and PetSense. Through personal anecdotes, business insights, and heartfelt reflection, Dougherty offers a behind-the-scenes look at how a simple idea of selling pet products in a big-box retail format revolutionized how Americans care for and connect with their pets. The story begins with Dougherty’s modest upbringing and the resilience forged through hardship. Drawing from his background as a Marine and small business owner, he shares how adaptability and customer attentiveness became the cornerstones of his success. His philosophy of “listening to customers” echoes throughout the book and proves instrumental in shaping both companies.
Throughout the book, Jim Dougherty highlights his financial and operational challenges and the people who helped him along the way. He frequently shifts focus from himself to his collaborators, framing his journey as a collective endeavor. This generosity of spirit gives the memoir a warm, team-oriented tone. Especially poignant are the chapters on pet adoption, where Dougherty explains his decision not to sell cats or dogs, instead promoting in-store adoptions that helped millions of animals find homes. With reflections on leadership, grit, and purpose, Pet Project goes beyond a typical business success story. It’s a homage to the bond between people and pets, and the power of a purpose-driven business. His journey illustrates how vision, persistence, and empathy can build an empire and make the world a kinder place for animals and their human companions. Dougherty’s story inspires, and his personality radiates off every page. I cannot recommend this book highly enough. It’s a remarkable telling of a life shaped by purpose, resilience, and an unwavering belief in the power of community.
