Reach

Maximize Your Potential and Live Your Best Life

Non-Fiction - Self Help
220 Pages
Reviewed on 03/14/2022
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Author Biography

Nate Thurgood is a highly experienced M&A and strategy executive, a seasoned entrepreneur, and the creator of REACH.

For more than a decade, Nate has led the execution of some of the world’s most complex and challenging acquisitions, divestitures, and strategic projects across the telecom, media, and entertainment landscape while working at AT&T. Nate has extensive experience in strategic assessment, negotiations, financial analysis, valuation, people management, and due diligence. His thirty-plus completed transactions to date total nearly twenty billion dollars in value and include deals with companies such as Google, Sony, Comcast, Disney, and Electronic Arts.

Before his time at AT&T, Nate co-founded and led strategic planning and operations for a venture-backed luxury travel startup that was later acquired by Abercrombie & Kent. Prior to his time in luxury travel, Nate also co-founded the University Venture Fund, the largest independently managed venture fund run entirely by students, where he oversaw due diligence and partner relationships.

Nate earned an MBA from the McCombs School of Business at the University of Texas. He also holds Bachelor of Science degrees in both Economics and Finance from the University of Utah.

Executing billion-dollar deals and starting ventures is nothing compared to Nate’s responsibilities at home where he and his wife, Heather, negotiate daily with their five rambunctious and strong-willed children. In his limited free time, Nate enjoys tempting trout with a well-placed fly, improvising in the kitchen, attempting to play guitar, and trading highly-volatile biotech stocks.

    Book Review

Reviewed by Pikasho Deka for Readers' Favorite

Do you have trouble finding focus and motivation for your endeavors? Do you feel a lack of purpose in life? If the answers to both questions are yes, grab a copy of Nate Thurgood's self-help motivational guidebook, REACH. Maximize your unique potential and pursue your ideal self to live a rich and fulfilling life. In this book, the author provides helpful ideas, techniques, strategies, and tactics drawn from years of experience in personal brainstorming, managing people, and leading highly complex projects. These disparate ideas and experiences are aggregated and refined into a single cohesive, purpose-driven framework called REACH. REACH contains Five Focus Areas for individual growth construct to help you springboard towards a life of success and happiness. Those are Relationships, Career & Finances, Health & Fitness, Intellectual & Spiritual, and Service.

A motivational self-help guidebook that provides ways readers can improve their professional, mental, and financial states in life, REACH is a must-read for this day and age. Using personal anecdotes, author Nate Thurgood offers easily applicable day-to-day guidelines meant to seek out your untapped potential and work your way to maximizing it, leading a fulfilling life you can be proud of. Each chapter focuses on the different aspects of REACH, including the Five Focus Areas. In addition to that, Thurgood also encourages readers to form a REACH group of their own with their friends and family, devoting a chapter that showcases ways to manage a REACH group. Reading the book was a very rewarding experience for me. Anyone seeking motivation or purpose in their professional or personal lives should check this one out.

Astrid Iustulin

Some books have great value for all those who want to achieve something better in their life but do not know how to do it. Reach: Maximize Your Potential and Live Your Best Life by Nate Thurgood is one of those books that make you realize you can do whatever you decide to do. Reach is your guide to discover your potential (that you probably did not think you had) by bringing your attention to the Five Focus Areas, your vision, the goals you want to achieve, and it will teach you how to manage a Reach group. Most importantly, this book has a holistic approach so that you can grow in every area of ​​your life.

Reach is very clear and easy to read, and the concepts Nate Thurgood expresses here are fundamental for anyone who wants to tap into their full potential. What struck me most is that this book, differently from others, suggests to the reader to grow in every area of ​​their life. I especially enjoyed the passage where the author explains why he invites you to seek harmony rather than balance; it was enlightening. Furthermore, I appreciated that Thurgood clearly explains why you should have a Reach group, which is one of the most important things for anyone who wants to grow. I recommend Reach to anyone looking for a book that can really help them in their personal growth, and I hope that reading it will be as exciting for them as it has been for me.

Philip Van Heusen

You can grow by yourself with very little planning. However, organization and support are vital if you want to live up to your maximum potential. Nate Thurgood has developed a method to accelerate your growth and maximize your potential in REACH: Maximize Your Potential and Live Your Best Life. The program includes individual development supported by a REACH accountability group for encouragement and advice. Along with the five REACH segments and the accountability group, Nate reminds his readers that it is crucial to develop a Core Vision. Then, when someone puts into practice the REACH method, they will begin the journey to becoming all they can be. Unless one becomes purposeful in growth, one will not reach their full potential. Nate thoroughly explains his method in a way that everyone can benefit from.

REACH stands for the five components of the program by the same name that enables everyone to develop their full potential. Maximizing one’s potential is the goal behind Nate Thurgood’s book. Five focus areas are included in the REACH method: Relationships, Career/Finances, Health/Fitness, Intellectual/Spiritual, and Service. These are the five areas you will focus your attention on for developing your potential. Along with these five areas, you will find it beneficial to belong to a REACH group. Nate even gives instructions on starting a REACH accountability group and keeping it going. Finally, Nate gives tactics to keep the momentum going because as long as you are alive, there is potential to grow more. Doing this program with others enhances your growth and enjoyment along the journey.