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Reviewed by K.C. Finn for Readers' Favorite
Brands Don’t Win: How Transcenders Change the Game is a work of non-fiction that focuses on business, marketing, and branding. It is intended for the general adult reading audience and was penned by author Stan Bernard, MD, MBA. From the mind of this globally renowned and award-winning consultant comes a concise but comprehensive guide to how major successful companies corner their market by changing the rules of the typical brand game. The work explains how these businesses break and remake the rules, and how any aspiring business and/or marketing professional can do the same.
Even as a total layman to the world of marketing, I found it absolutely fascinating to explore the inner workings of some of the world’s most successful companies, especially with someone as eloquent and knowledgeable as Stan Bernard as my guide. One of the features I particularly enjoyed about this work was the balance of accessibility versus professionalism in the narrative style, which conveys Bernard’s wealth of experience and knowledge in his field, but also makes the text engaging and easy to understand, even for total beginners to the marketing world. I also thought the work was very well organized and easy to refer back to as a handy learning guide. Those aspiring to work in this field, and indeed those who already do, will surely find Brands Don’t Win to be an invaluable guide to creative thinking, innovation, and transcending to find success. A highly recommended and engaging read for one and all.