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Reviewed by Lesley Jones for Readers' Favorite
How did a former host for NBC Sports' Golf Channel become a successful entrepreneur and celebrated public speaker? Kraig Kann shares his incredible journey to prominence and the techniques that have propelled his business to success in Can You Get Our Attention? Discover how to overcome life’s obstacles and gain the courage and self-belief to continue when your competitors do not. How can you set your business apart from others in your field and build a loyal customer base? Learn how to build a brand that is desirable, inviting, and professional. The effectiveness of every strategy has been tried and tested by Kraig and his many students. From building a reliable following, understanding trends so you remain relevant to social media marketing, and powerful communication techniques, Kraig’s methods will ensure your business will be built on a strong foundation that will withstand increasingly fierce competition while maintaining its excellent reputation.
Can You Get Our Attention? by Kraig Kann is an incredibly helpful and insightful read. What sets Kraig’s guide apart from other guides in this genre is the layout. I loved how he covered a subject in-depth and used his own experiences to highlight how these methods worked. His section on effective communication was superb and I resonated with his thoughts completely: ‘There are a lot of people who talk. There are very few who actually say something.’ He encourages a strong self-belief and confidence in your abilities by focusing on human psychology in depth. His strategies are effective to help you maintain an optimistic and driven mindset when you have to face obstacles. The questions Kraig asks throughout are terrific and make you face problems or self-doubt logically. I thought the sections on using social media and understanding what makes a customer choose a product or service were brilliant.
There were also many encouraging and powerful pearls of wisdom throughout the guide. This was my favorite: 'You can work to be comfortable, or you can work to be outstanding for you and others. It’s your choice to make.’ His advice on setting and achieving goals was so simple and easy to implement. His advice on public speaking was absolutely amazing too, especially his insights into overcoming fear. Kraig’s style of writing is straightforward and to the point and a reminder that entrepreneurship is not for the faint-hearted but for those who will remain strong in the face of challenges. I strongly believe that taking Kraig’s techniques on board, building your brand is certainly going to be far less daunting.