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Reviewed by Jack Magnus for Readers' Favorite
Don't Sell Me, Tell Me is a non-fiction business/finance book written by Greg Koorhan. Koorhan is a filmmaker and the founder of a digital marketing firm that specializes in creating marketing content for entrepreneurs and businesses. With so many businesses out there competing for the same limited market, what can a company do to stand out of the crowd? Koorhan suggests storytelling, and his argument is based on mankind's centuries-old love of stories. The public is wise to even the most inspired sales pitches and spins, he argues, so why not entertain them as you build your customer base? Stories can get your customers personally involved in your story, your product and your company, and creating that story is not nearly as difficult as most believe. Koorhan discusses the benefits of creating a story, the different basic types of stories, and how to get started with your own. He explains what structure and plot are, and shares the universal plots that most stories share. Then he shows the reader how to mine his/her personal/professional life and business experiences to create a compelling story that will get customers involved. Koorhan provides a number of downloadable worksheets as well as a workbook for working on the topics and suggested assignments within the text.
Greg Koorhan's non-fiction business/finance book, Don't Sell Me, Tell Me, is proof in itself of how a well-told story can engage and excite even the most skeptical audience. Most of us, business owners and self-employed professionals alike, love stories, but actually creating one is viewed as a totally different matter. Koorhan's story shows just how easy it can be to write that story. He breaks down every step in the process and gives convincing arguments why those pesky things like structure and plot really do have to be ironed out a bit before sitting down and creating your masterpiece. This book is a must-read not only for business owners, but for anyone who's dreamed of seeing their work published or even hoped to pass that compulsory English 101 course. Best of all, Koorhan's easy teaching style and enthusiasm for his topic make the process of story-telling seem a lot less like suffering and more of a fun, creative exercise. I had a great time reading Don't Sell Me, Tell Me and working through the author's suggestions. Don't Sell Me, Tell Me is most highly recommended.