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Reviewed by Pikasho Deka for Readers' Favorite
In the managed service provider industry (MSP), business is usually stable and predictable. Yet, growth often fails to compound. In MSP to MVP, Chris Day proposes a framework that ensures technical competence becomes the baseline for MSPs and customer retention doesn't just remain static, but becomes the foundation for long-term growth. Day's framework is rooted at the intersection of method, education, and technology. This book offers the tools to execute the customer success methodology amid the practical challenges of running a services business. The author advocates for the dual growth loop model, in which the MSP's success corresponds to the client's success. The book also delves into the four quadrants, the five levels of client business goals, and the six disciplines of customer success. Build a CS strategy to transform your MSP into an MVP.
For anyone running an MSP business, this book should be your Holy Grail. Chris Day draws on his over two decades of experience working in the managed services industry as a technology founder and operator to present a blueprint for growth that will help turn your service provider into the most valuable partner (MVP) for your customers. For me, who only has experience with the services industry as a customer, Day's insights and solutions make practical sense for MSPs to adopt. MSP to MVP is an informative guide for all those service providers who want more than just recurring revenue streams. If you want to scale and expand your MSP, this is the book for you. Day has an engaging way of explaining his concepts, and even the technical parts of the book are easy to follow. Highly recommended.
