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Reviewed by Vernita Naylor for Readers' Favorite
Are you seeking a simple way to connect with people and get results? Whether your goal is to connect with an employee or a future client, reading Speed Networking: Five Simple Steps to Sell Your Products and Services by Cynthia D. Martin should be first on your list. In this book you will learn the simple tasks that you can do to connect and make the sale. As you go through the pages, you will not only see examples of do's and don'ts, but you will be asked some extremely tough, personal questions about your past, current and future aspirations and goals. To get the best out of this self-help resource, be honest with your answers. You will find that your honesty is the key to helping you make the necessary paradigm shift that you need for your growth.
As you learn the 5-Step Speed Networking Method from I Am, What Do I Do?, Why Do I Do This, and Add Value to My Contact Information, it will help you to focus your message and capture the attention of your audience instead of losing them in the process. “Statistics show that people have a capacity to listen for only ten seconds. That is about ten words spoken out of your mouth,” says author Cynthia D. Martin. This is a profound statement because, just like children, we not only want to engage in the simplest fashion when communicating, but we want to be entertained with something of interest. How are you networking? Are you capturing the attention of your intended audience or do they appear to be confused once they walk away from you?
I enjoyed reading this book because, in today's culture, conversation word drops are important in meeting and connecting, especially when encountering new people. Learning about the 5-Step Speed Networking Method was an important step for me because it made me create purposeful and useful words to display in my conversations. I learned early on, just like in creating a pitch, that we must leave our audience with just enough to make them come back for more. This book confirms that process of how meaningful our words can be or not when interacting with each other. The next time I attend an event I will remember the powerful process that I encountered in this book and be more mindful of my approach. Thank you, Cynthia. Loved this book; what a wealth of information.